Definition of Jugaad. The Role of Jugaad in Innovation
Pushyamitra, Entrepreneur, India, Member
Jugaad means cleaver tricks or innovative use of anything to compensate the scarcity of resources. It also means an innovative improvisation done at local level to utilize the available resources to get the desired results and solution to the current problem.
Jugaad helps marketers to think at the grass root level and create the products in three ways
1. New product development
2. Integration of two different products
3. Marketing innovation (different use of the same product).
I am doing research on it.