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What is Jugaad? Meaning, Definitions and Examples

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Bottom of the Pyramid
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10
Diether Scherer, Germany

What is Jugaad? Meaning, Definitions and Examples

What is the role of 'Jugaad' (Hindi term for innovative, improvising, lateral fixes and hacks using limited resources) within Bottom of the Pyramid thinking?
 

Rating

 
3
Pushyamitra
Entrepreneur, India
 

Definition of Jugaad. The Role of Jugaad in Innovation

Jugaad means cleaver tricks or innovative use of anything to compensate the scarcity of resources. It also means an innovative improvisation done at local level to utilize the available resources to get the desired results and solution to the current problem.
Jugaad helps marketers to think at the grass root level and create the products in three ways
1. New product development
2. Integration of two different products
3. Marketing innovation (different use of the same product).
I am doing research on it.

 
3
Jagdish B Acharya
Consultant, India
 

Jugaad is a Local Suboptimal Solution

- An optimal solution to any need requires a lot of knowledge and resources. Although it costs more money, it may save money in implementation. It also suffers from a handicap of ignorance of local conditions or diversity in local conditions.
- A Jugaad is normally a quick and local solution to meet an immediate need. It may not be optimal, but it works on a smaller scale and it may be the best solution suited at that time for that particular location. When copied or applied universally, it may fail miserably.
Coding systems of Varanasi Washermen (as reported by Lonely Planet Guide) and Mumbai Dabbawalas (transporting tiffins from various homes to different offices within short duration) are classic examples of Jugaad.

 
1
Pratik
Manager, India
 

Definition of Jugaad in Real Terms

In real terms... If somebody knows Hindi and translates the same in English... Then meaning of 'juga... Sign up

 
0
Jagdish B Acharya
Consultant, India
 

Jugaad as Hindi Word and Examples Thereof

Jugaad means manage work somehow with the means available. A person making mini tractors from bullet... Sign up

 

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More on Bottom of the Pyramid:
Summary
Discussion Topics
topic Are the Bottom of the Pyramid (BOP) Brand Conscious Consumers?
topic Fighthing Corruption in Developing Countries. The Role of Leaders
topic The Role of Government in Bottom of the Pyramid Thinking
topic Increase the Whole Pyramid
topic A Bottom of the Pyramid Solution Must Be High Tech, Low Cost and Mass Producible
topic Bottom of the Pyramid and Technology
topic Bottom of the Pyramid Concept by CK Prahalad is Profound
topic Bottom of the Pyramid People and SMEs
topic The BOO Model, BOOM Model and BOOT Model. Implementation in BOP Countries
👀What is Jugaad? Meaning, Definitions and Examples
topic Packaging at the Bottom of the Pyramid
topic Using House of Quality With Bottom of the Pyramid Framework
topic Developing and Exporting Ideas From BOP Countries
topic Lighting Up African Village Schools
topic Definition of Informal Economy
topic Enabling Bottom of the Pyramid (BOP) Entrepreneurs
topic Problems with Bottom of Pyramid
topic Responsibility of International Corporations
topic Rural Marketing - Rural (Tourism) Marketing
topic Why Informal Economies can Become Larger than Illegal Economies
topic Bottom of Pyramid and Network Marketing Hybrid Plan
🔥 Effective Humanitairian Aid to BOP Countries: The Case of Haiti
topic Improving the Lot of People at Bottom of the Pyramid (BOP) Takes More
topic Relations Between Informal & Formal Sector
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topic Bottom of Pyramid People?
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Do you know a lot about Bottom of the Pyramid? Become our SIG Leader

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