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Improving the Lot of People at Bottom of the Pyramid (BOP) Takes More

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Bottom of the Pyramid
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Dr Sanjeev Sood
Entrepreneur, India

Improving the Lot of People at Bottom of the Pyramid (BOP) Takes More

I don't subscribe to the view that the lot of 4 billion people at the BOP can be changed by above measures and initiative alone. Unless their basic daily needs of food, shelter, literacy and health care are met with, it shall be unrealistic to assume that they can be lifted above poverty line and converted into consumers, entrepreneurs and engine of growth.
 

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Matt McCluskey, United States
 

How to Meet Those Needs First

I fully agree with Dr. Sood. In studying BOP, I am keenly interested in how the basic daily needs can be met while implementing BOP marketing strategies.

 
0
Ese Oraka
Business Consultant, Nigeria
 

Re the Potential of BOP Markets

I think the answer is to direct our innovation efforts towards solving these basic needs of those at the bottom of the pyramid.

 

More on Bottom of the Pyramid:
Summary
Discussion Topics
topic Are the Bottom of the Pyramid (BOP) Brand Conscious Consumers?
topic Fighthing Corruption in Developing Countries. The Role of Leaders
topic The Role of Government in Bottom of the Pyramid Thinking
topic Increase the Whole Pyramid
topic A Bottom of the Pyramid Solution Must Be High Tech, Low Cost and Mass Producible
topic Bottom of the Pyramid and Technology
topic Bottom of the Pyramid Concept by CK Prahalad is Profound
topic Bottom of the Pyramid People and SMEs
topic The BOO Model, BOOM Model and BOOT Model. Implementation in BOP Countries
topic What is Jugaad? Meaning, Definitions and Examples
topic Packaging at the Bottom of the Pyramid
topic Using House of Quality With Bottom of the Pyramid Framework
topic Developing and Exporting Ideas From BOP Countries
topic Lighting Up African Village Schools
topic Definition of Informal Economy
topic Enabling Bottom of the Pyramid (BOP) Entrepreneurs
topic Problems with Bottom of Pyramid
topic Responsibility of International Corporations
topic Rural Marketing - Rural (Tourism) Marketing
topic Why Informal Economies can Become Larger than Illegal Economies
topic Bottom of Pyramid and Network Marketing Hybrid Plan
🔥 Effective Humanitairian Aid to BOP Countries: The Case of Haiti
👀Improving the Lot of People at Bottom of the Pyramid (BOP) Takes More
topic Relations Between Informal & Formal Sector
topic Best Practices in Extending Medical Facilities to the Poor
topic Community Marketing in Developing Countries
topic Differences in Purchasing Decision Making and Consumer Behavior in BOP-markets
topic Ideas for Development Phase of Papua New Guinea
topic Bottom of Pyramid People?
topic Bottom of the Pyramid (BOP) and Communication
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More on Bottom of the Pyramid:
Summary
Discussion Topics
topic Are the Bottom of the Pyramid (BOP) Brand Conscious Consumers?
topic Fighthing Corruption in Developing Countries. The Role of Leaders
topic The Role of Government in Bottom of the Pyramid Thinking
topic Increase the Whole Pyramid
topic A Bottom of the Pyramid Solution Must Be High Tech, Low Cost and Mass Producible
topic Bottom of the Pyramid and Technology
topic Bottom of the Pyramid Concept by CK Prahalad is Profound
topic Bottom of the Pyramid People and SMEs
topic The BOO Model, BOOM Model and BOOT Model. Implementation in BOP Countries
topic What is Jugaad? Meaning, Definitions and Examples
topic Packaging at the Bottom of the Pyramid
topic Using House of Quality With Bottom of the Pyramid Framework
topic Developing and Exporting Ideas From BOP Countries
topic Lighting Up African Village Schools
topic Definition of Informal Economy
topic Enabling Bottom of the Pyramid (BOP) Entrepreneurs
topic Problems with Bottom of Pyramid
topic Responsibility of International Corporations
topic Rural Marketing - Rural (Tourism) Marketing
topic Why Informal Economies can Become Larger than Illegal Economies
topic Bottom of Pyramid and Network Marketing Hybrid Plan
🔥 Effective Humanitairian Aid to BOP Countries: The Case of Haiti
👀Improving the Lot of People at Bottom of the Pyramid (BOP) Takes More
topic Relations Between Informal & Formal Sector
topic Best Practices in Extending Medical Facilities to the Poor
topic Community Marketing in Developing Countries
topic Differences in Purchasing Decision Making and Consumer Behavior in BOP-markets
topic Ideas for Development Phase of Papua New Guinea
topic Bottom of Pyramid People?
topic Bottom of the Pyramid (BOP) and Communication
Special Interest Group

SIG Leader

Do you know a lot about Bottom of the Pyramid? Become our SIG Leader

Knowledge Center

Bottom of the Pyramid
Knowledge Center



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