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Are the Bottom of the Pyramid (BOP) Brand Conscious Consumers?

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Bottom of the Pyramid
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47
Nikash Anand, India

Are the Bottom of the Pyramid (BOP) Brand Conscious Consumers?

The people at the Bottom of the Pyramid are referred to as brand conscious and at the same time they are price sensitive. How should these two factors go together?
 

Rating

 
1
Aditi, India
 

BOP as Brand Conscious

If people at the Bottom of the Pyramid are brand conscious and at the same time price sensitive, then they have a good chance to play with different kinds of products widely available in the market today. Definitely, if a product is branded, we assume it's a good product in terms of quality as well. But customers can also find good products on the market at reasonable rates if they make the small effort to broaden their horizon. For example in the garment industry, we find good products at reasonable rates at many stores such as Pantaloons, Vibe, etc.

 
2
Abraham Easo, India
 

Brands not necessarily expensive

Why should brands be expensive? When you spread the brand across a very large number , branding costs should come down on a per capita basis. Moreover, cheaper alternatives can also be developed.

 
3
Manjunath Rao, USA/India
 

Brands help compare goods

Brands help consumers compare similar goods carrying the same price. Even the cheapest goods like ma... Sign up

 
0
Ankit Malik, India
 

BOP is Brand Concious Because They Want to Change

BOP are attracted to the upper layers of the piramid thus they like to copy them. Hence they are bra... Sign up

 
4
Benoit Challan Belval
Project Manager, India
 

Meeting the 'Basic Needs'

Dear all, I would like to share a reaction regarding meeting the "basic needs". According to me, se... Sign up

 
3
Hambayi Mirriam Jimaima
Financial Consultant
 

Example of Branded But not Expensive Product

@Abraham Easo: I agree with you. It does not always mean that branded goods must be expensive. I wi... Sign up

 

More on Bottom of the Pyramid:
Summary
Discussion Topics
👀Are the Bottom of the Pyramid (BOP) Brand Conscious Consumers?
topic Fighthing Corruption in Developing Countries. The Role of Leaders
topic The Role of Government in Bottom of the Pyramid Thinking
topic Increase the Whole Pyramid
topic A Bottom of the Pyramid Solution Must Be High Tech, Low Cost and Mass Producible
topic Bottom of the Pyramid and Technology
topic Bottom of the Pyramid Concept by CK Prahalad is Profound
topic Bottom of the Pyramid People and SMEs
topic The BOO Model, BOOM Model and BOOT Model. Implementation in BOP Countries
topic What is Jugaad? Meaning, Definitions and Examples
topic Packaging at the Bottom of the Pyramid
topic Using House of Quality With Bottom of the Pyramid Framework
topic Developing and Exporting Ideas From BOP Countries
topic Lighting Up African Village Schools
topic Definition of Informal Economy
topic Enabling Bottom of the Pyramid (BOP) Entrepreneurs
topic Problems with Bottom of Pyramid
topic Responsibility of International Corporations
topic Rural Marketing - Rural (Tourism) Marketing
topic Why Informal Economies can Become Larger than Illegal Economies
topic Bottom of Pyramid and Network Marketing Hybrid Plan
🔥 Effective Humanitairian Aid to BOP Countries: The Case of Haiti
topic Improving the Lot of People at Bottom of the Pyramid (BOP) Takes More
topic Relations Between Informal & Formal Sector
topic Best Practices in Extending Medical Facilities to the Poor
topic Community Marketing in Developing Countries
topic Differences in Purchasing Decision Making and Consumer Behavior in BOP-markets
topic Ideas for Development Phase of Papua New Guinea
topic Bottom of Pyramid People?
topic Bottom of the Pyramid (BOP) and Communication
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More on Bottom of the Pyramid:
Summary
Discussion Topics
👀Are the Bottom of the Pyramid (BOP) Brand Conscious Consumers?
topic Fighthing Corruption in Developing Countries. The Role of Leaders
topic The Role of Government in Bottom of the Pyramid Thinking
topic Increase the Whole Pyramid
topic A Bottom of the Pyramid Solution Must Be High Tech, Low Cost and Mass Producible
topic Bottom of the Pyramid and Technology
topic Bottom of the Pyramid Concept by CK Prahalad is Profound
topic Bottom of the Pyramid People and SMEs
topic The BOO Model, BOOM Model and BOOT Model. Implementation in BOP Countries
topic What is Jugaad? Meaning, Definitions and Examples
topic Packaging at the Bottom of the Pyramid
topic Using House of Quality With Bottom of the Pyramid Framework
topic Developing and Exporting Ideas From BOP Countries
topic Lighting Up African Village Schools
topic Definition of Informal Economy
topic Enabling Bottom of the Pyramid (BOP) Entrepreneurs
topic Problems with Bottom of Pyramid
topic Responsibility of International Corporations
topic Rural Marketing - Rural (Tourism) Marketing
topic Why Informal Economies can Become Larger than Illegal Economies
topic Bottom of Pyramid and Network Marketing Hybrid Plan
🔥 Effective Humanitairian Aid to BOP Countries: The Case of Haiti
topic Improving the Lot of People at Bottom of the Pyramid (BOP) Takes More
topic Relations Between Informal & Formal Sector
topic Best Practices in Extending Medical Facilities to the Poor
topic Community Marketing in Developing Countries
topic Differences in Purchasing Decision Making and Consumer Behavior in BOP-markets
topic Ideas for Development Phase of Papua New Guinea
topic Bottom of Pyramid People?
topic Bottom of the Pyramid (BOP) and Communication
Special Interest Group

SIG Leader

Do you know a lot about Bottom of the Pyramid? Become our SIG Leader

Knowledge Center

Bottom of the Pyramid
Knowledge Center



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