Are the Bottom of the Pyramid (BOP) Brand Conscious Consumers?

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Bottom of the Pyramid > Best Practices > Are the Bottom of the Pyramid (BOP) Brand Conscious Consumers?

Are the Bottom of the Pyramid (BOP) Brand Conscious Consumers?
Nikash Anand
The people at the Bottom of the Pyramid are referred to as brand conscious and at the same time they are price sensitive. How should these two factors go together?
 

 
BOP as Brand Conscious
Aditi
If people at the Bottom of the Pyramid are brand conscious and at the same time price sensitive, then they have a good chance to play with different kinds of products widely available in the market today. Definitely, if a product is branded, we assume it's a good product in terms of quality as well. But customers can also find good products on the market at reasonable rates if they make the small effort to broaden their horizon. For example in the garment industry, we find good products at reasonable rates at many stores such as Pantaloons, Vibe, etc.
 

 
Brands not necessarily expensive
Abraham Easo
Why should brands be expensive? When you spread the brand across a very large number , branding costs should come down on a per capita basis. Moreover, cheaper alternatives can also be developed.
 

   

   

 
Meeting the 'Basic Needs'
Benoit Challan Belval, Project Manager, India, Member
 

 
Example of Branded But not Expensive Product
Hambayi Mirriam Jimaima, Financial Consultant, Member
 

     

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