Are the Bottom of the Pyramid (BOP) Brand Conscious Consumers?


 
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Are the Bottom of the Pyramid (BOP) Brand Conscious Consumers?
Nikash Anand
The people at the Bottom of the Pyramid are referred to as brand conscious and at the same time they are price sensitive. How should these two factors go together?
 

 
BOP as Brand Conscious
Aditi
If people at the Bottom of the Pyramid are brand conscious and at the same time price sensitive, then they have a good chance to play with different k...Sign up
 

 
Brands not necessarily expensive
Abraham Easo
Why should brands be expensive? When you spread the brand across a very large number , branding costs should come down on a per capita basis. Moreover...Sign up
 

 
Brands help compare goods
Manjunath Rao
Brands help consumers compare similar goods carrying the same price. Even the cheapest goods like match box or salt are branded. So it is wrong to say...Sign up
 

 
BOP is Brand Concious Because They Want to Change
Ankit Malik
BOP are attracted to the upper layers of the piramid thus they like to copy them. Hence they are brand concious. They can spend a major share of their...Sign up
 

 
Meeting the 'Basic Needs'
Benoit Challan Belval, Project Manager, India, Member
Dear all, I would like to share a reaction regarding meeting the "basic needs".
According to me, seeing the poor as focusing first on "basic n...Sign up
 

 
Example of Branded But not Expensive Product
Hambayi Mirriam Jimaima, Financial Consultant, Member
@Abraham Easo: I agree with you.
It does not always mean that branded goods must be expensive. I will give an ex...Sign up
 

 
 


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