Are the Bottom of the Pyramid (BOP) Brand Conscious Consumers?
The people at the Bottom of the Pyramid are referred to as brand conscious and at the same time they are price sensitive. How should these two factors go together?
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Aditi, India
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BOP as Brand Conscious
If people at the Bottom of the Pyramid are brand conscious and at the same time price sensitive, then they have a good chance to play with different kinds of products widely available in the market today. Definitely, if a product is branded, we assume it's a good product in terms of quality as well. But customers can also find good products on the market at reasonable rates if they make the small effort to broaden their horizon. For example in the garment industry, we find good products at reasonable rates at many stores such as Pantaloons, Vibe, etc.
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Abraham Easo, India
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Brands not necessarily expensive
Why should brands be expensive? When you spread the brand across a very large number , branding costs should come down on a per capita basis. Moreover, cheaper alternatives can also be developed.
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Manjunath Rao, USA/India
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Brands help compare goods
Brands help consumers compare similar goods carrying the same price. Even the cheapest goods like ma...
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Ankit Malik, India
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BOP is Brand Concious Because They Want to Change
BOP are attracted to the upper layers of the piramid thus they like to copy them. Hence they are bra...
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