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Are the Bottom of the Pyramid (BOP) Brand Conscious Consumers?
Nikash Anand
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The people at the Bottom of the Pyramid are referred to as brand conscious and at the same time they are price sensitive. How should these two factors go together? (...) Read more? Sign up for free
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BOP as Brand Conscious
Aditi
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If people at the Bottom of the Pyramid are brand conscious and at the same time price sensitive, then they have a good chance to play with different kinds of products widely available in the market today. Definitely, if a product is branded, we assume it's a good product in terms of quality as well. But customers can also find good products on the market at reasonable rates if they make the small effort to broaden their horizon. For example in the garment industry, we find good products at reasonable rates at many stores such as Pantaloons, Vibe, etc.
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Brands not necessarily expensive
Abraham Easo
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Why should brands be expensive? When you spread the brand across a very large number , branding costs should come down on a per capita basis. Moreover, cheaper alternatives can also be developed.
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