Are the Bottom of the Pyramid (BOP) Brand Conscious Consumers?

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Nikash Anand

Are the Bottom of the Pyramid (BOP) Brand Conscious Consumers?

The people at the Bottom of the Pyramid are referred to as brand conscious and at the same time they are price sensitive. How should these two factors go together?

  Aditi
 

BOP as Brand Conscious

If people at the Bottom of the Pyramid are brand conscious and at the same time price sensitive, then they have a good chance to play with different kinds of products widely available in the market today. Definitely, if a product is branded, we assume it's a good product in terms of quality as well. But customers can also find good products on the market at reasonable rates if they make the small effort to broaden their horizon. For example in the garment industry, we find good products at reasonable rates at many stores such as Pantaloons, Vibe, etc.

  Abraham Easo
 

Brands not necessarily expensive

Why should brands be expensive? When you spread the brand across a very large number , branding costs should come down on a per capita basis. Moreover, cheaper alternatives can also be developed.

  Manjunath Rao
 

Brands help compare goods

Brands help consumers compare similar goods carryi (...)

  Ankit Malik
 

BOP is Brand Concious Because They Want to Change

BOP are attracted to the upper layers of the piram (...)

  Benoit Challan Belval
Project Manager, India
 

Meeting the 'Basic Needs'

Dear all, I would like to share a reaction regardi (...)

  Hambayi Mirriam Jimaima
Financial Consultant
 

Example of Branded But not Expensive Product

@Abraham Easo: I agree with you. It does not alwa (...)

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