Are the Bottom of the Pyramid (BOP) Brand Conscious Consumers?


 
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Are the Bottom of the Pyramid (BOP) Brand Conscious Consumers?
Nikash Anand
The people at the Bottom of the Pyramid are referred to as brand conscious and at the same time they are price sensitive. How should these two factors go together?
 

 
BOP as Brand Conscious
Aditi
If people at the Bottom of the Pyramid are brand c...
 

 
Brands not necessarily expensive
Abraham Easo
Why should brands be expensive? When you spread th...
 

 
Brands help compare goods
Manjunath Rao
Brands help consumers compare similar goods carryi...
 

 
BOP is Brand Concious Because They Want to Change
Ankit Malik
BOP are attracted to the upper layers of the piram...
 

 
Meeting the 'Basic Needs'
Benoit Challan Belval, Member
Dear all, I would like to share a reaction regardi...
 

 
Example of Branded But not Expensive Product
Hambayi Mirriam Jimaima, Member
@Abraham Easo: I ...
 

 
 

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