Are the Bottom of the Pyramid (BOP) Brand Conscious Consumers?

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Are the Bottom of the Pyramid (BOP) Brand Conscious Consumers?
Nikash Anand, India
The people at the Bottom of the Pyramid are referred to as brand conscious and at the same time they are price sensitive. How should these two factors go together?



Brands help compare goods
Manjunath Rao, USA/India


Meeting the 'Basic Needs'
Benoit Challan Belval, Project Manager, India

Example of Branded But not Expensive Product
Hambayi Mirriam Jimaima, Financial Consultant, Zambia


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