Bottom of the Pyramid (BOP) and Communication

12manage is looking for contributors...


 
Bottom of the Pyramid > Forum Log in

Bottom of the Pyramid (BOP) and Communication
India
If the bottom of the pyramid is not connected with communication tools and media, how can marketers position their product to the BOP consumers (keeping in mind crisis of resources for further investments)?
 

 















 

  Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  


Special Interest Group Leader

You here


More on Bottom of the Pyramid
Summary
Forum
Best Practices

Expert Tips

Resources



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V14.1 - Last updated: 22-7-2018. All names of their owners.