Bottom of the Pyramid (BOP) and Communication

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Bottom of the Pyramid > Forum > Bottom of the Pyramid (BOP) and Communication

Bottom of the Pyramid (BOP) and Communication
India

If the bottom of the pyramid is not connected with communication tools and media, how can marketers position their product to the BOP consumers (keeping in mind crisis of resources for further investments)? (...) Read more? Sign up for free
 

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