Bottom of the Pyramid (BOP) and Communication


 
Bottom of the Pyramid > Best Practices Log in

Bottom of the Pyramid (BOP) and Communication
India
If the bottom of the pyramid is not connected with communication tools and media, how can marketers position their product to the BOP consumers (keeping in mind crisis of resources for further investments)?
 

 























 


Special Interest Group Leader

Bottom of the Pyramid
Summary
Forum

Best Practices
Expert Tips

Resources



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V14.1 - Last updated: 23-10-2018. All names of their owners.