How to Deal with Conflicts Between Marketing and Operations

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How to Deal with Conflicts Between Marketing and Operations
Paula Kokare, Premium Member
Shapiro recognized several reasons for the conflicts between marketing and operations teams:
  • CAPACITY MANAGEMENT AND LONG-TERM SALES PROJECTIONS: Operations teams are constrained in their ability to flexibly adjust the (long-term) manufacturing planning to short term changes in demand factors and marketing forecasts. Short term changes in the physical delivery of goods promised by the marketing team come at the expense of the organization as a whole.
  • PRODUCTION SCHEDULING AND SHORT-TERM SALES PROJECTIONS: As marketing is not directly involved in developing production plans, due to their close interaction with customers it is a challenge for marketing to develop precise forecasts.
  • DELIVERY AND PHYSICAL DISTRIBUTION: It is also a challenge for the operations team to ensure alignment between the sales... Register

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C.L. Kappagomtula, Member
Marketing, Finance and Operations are the triumvir...


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Javier Elenes, Member
In a company oriented to the market, OPERATIONS re...

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Y Srinivas Rao, Member
Well said the theoretical part of it. But most fig...

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Probably collaboration among different entities in...

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Carl-Henric Nilsson, Member
I have worked with operations management as a rese...

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Stephen lane, Member
If marketing and operations' OBJECTIVES are proper...

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There is a tricky balance in this conflict dependi...

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jorge anibal hoyos hoyos, Member
The real problem starts at the shareholders group,...

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Dr. Vishal Dilip Chavan, Member
Visionary leadership is very important to deal wit...

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edward sevume, Member
I have dealt with this problem one time and what I...

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Sabine Pitcher, Member
That article was almost a light bulb moment. It ex...

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Paula Kokare, Premium Member
Thank you all for your valuable contributions and ...

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Kurt Ludikovsky, Member
Interesting discussion. First of all I think a mai...


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