How to Deal with Conflicts Between Marketing and Operations

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Value Chain (Porter) > Best Practices > How to Deal with Conflicts Between Marketing and Operations

How to Deal with Conflicts Between Marketing and Operations
Paula Kokare, Project Manager, Switzerland, Premium Member
Shapiro recognized several reasons for the conflicts between marketing and operations teams:
  • CAPACITY MANAGEMENT AND LONG-TERM SALES PROJECTIONS: Operations teams are constrained in their ability to flexibly adjust the (long-term) manufacturing planning to short term changes in demand factors and marketing forecasts. Short term changes in the physical delivery of goods promised by the marketing team come at the expense of the organization as a whole.
  • PRODUCTION SCHEDULING AND SHORT-TERM SALES PROJECTIONS: As marketing is not directly involved in developing production plans, due to their close interaction with customers it is a challenge for marketing to develop precise forecasts.
  • DELIVERY AND PHYSICAL DISTRIBUTION: It is also a challenge for the operations team to ensure alignment between the sales... Read more? Sign up for free
 

   

 
Conflicts Between Marketing and Operations
Vivek Hattangadi, Management Consultant, India, Member
 

   

 
Sales versus Factory
Y Srinivas Rao, Manager, India, Member
 

 
Collaboration Comes to Rescue
srinivas, Lecturer, India, Member
 

 
Processes Instead of Functions
Carl-Henric Nilsson, Professor, Sweden, Member
 

 
Market Orientation
Stephen lane, Director, United Kingdom, Member
 

   

 
Top- Down and Bottom- Up Coordination is the Key
jorge anibal hoyos hoyos, Manager, Colombia, Member
 

 
Leadership with Vision Helps to Diminish the Conflict
Dr. Vishal Dilip Chavan, Professor, India, Member
 

 
Alignment of Business Activities
edward sevume, Sweden, Member
 

 
And Coexistence Isn't Even Enough
Sabine Pitcher, Manager, United Kingdom, Member
 

 
Shapiro's Guidance to Avoid Conflicts Between Marketing and Operations
Paula Kokare, Project Manager, Switzerland, Premium Member
 

 
Third Element: SALES
Kurt Ludikovsky, Consultant, Austria, Member
 

     

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