How to Deal with Conflicts Between Marketing and Operations

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How to Deal with Conflicts Between Marketing and Operations
Paula Kokare, Premium Member
Shapiro recognized several reasons for the conflicts between marketing and operations teams:
  • CAPACITY MANAGEMENT AND LONG-TERM SALES PROJECTIONS: Operations teams are constrained in their ability to flexibly adjust the (long-term) manufacturing planning to short term changes in demand factors and marketing forecasts. Short term changes in the physical delivery of goods promised by the marketing team come at the expense of the organization as a whole.
  • PRODUCTION SCHEDULING AND SHORT-TERM SALES PROJECTIONS: As marketing is not directly involved in developing production plans, due to their close interaction with customers it is a challenge for marketing to develop precise forecasts.
  • DELIVERY AND PHYSICAL DISTRIBUTION: It is also a challenge for the operations team to ensure alignment between the sales... Register
 

 
Agile Manufacturing is the Key to All the Shortcomings Brought out by ShapiroSign up
C.L. Kappagomtula, Member
Marketing, Finance and Operations are the triumvir...
 

   

 
There is not a A Valid Reason for a Conflict IF Both Work in a Company Fully Oriented to the MarketSign up
Javier Elenes, Member
In a company oriented to the market, OPERATIONS re...
 

 
Sales versus FactorySign up
Y Srinivas Rao, Member
Well said the theoretical part of it. But most fig...
 

 
Collaboration Comes to RescueSign up
srinivas, Member
Probably collaboration among different entities in...
 

 
Processes Instead of FunctionsSign up
Carl-Henric Nilsson, Member
I have worked with operations management as a rese...
 

 
Market OrientationSign up
Stephen lane, Member
If marketing and operations' OBJECTIVES are proper...
 

 
Conflict Between Marketing and Operations TeamsSign up
Omondi
There is a tricky balance in this conflict dependi...
 

 
Top- Down and Bottom- Up Coordination is the KeySign up
jorge anibal hoyos hoyos, Member
The real problem starts at the shareholders group,...
 

 
Leadership with Vision Helps to Diminish the ConflictSign up
Dr. Vishal Dilip Chavan, Member
Visionary leadership is very important to deal wit...
 

 
Alignment of Business ActivitiesSign up
edward sevume, Member
I have dealt with this problem one time and what I...
 

 
And Coexistence Isn't Even EnoughSign up
Sabine Pitcher, Member
That article was almost a light bulb moment. It ex...
 

 
Shapiro's Guidance to Avoid Conflicts Between Marketing and OperationsSign up
Paula Kokare, Premium Member
Thank you all for your valuable contributions and ...
 

 
Third Element: SALESSign up
Kurt Ludikovsky, Member
Interesting discussion. First of all I think a mai...
 

 
 

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