On our Way to an Improved Capitalism?

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On our Way to an Improved Capitalism?
Jaap de Jonge, Editor, Netherlands

The importance of above summarized Shared Value Principle (SVP) by competition-guru Porter working with with Mr. Kramer can hardly be overstated, and as far as I'm concerned the authors deserve to receive the Nobel Prize of Economics for their new Shared Value concept. Why?
On one hand it's clear that capitalism, shareholder value thinking, striving for economic value, human and businesses' greed and the invisible hand of Adam Smith are tremendously powerful mechanisms behind increasing wealth all over the world.
On the other hand it's also clear that these same related ideologies have once again led to a major economic crisis.
No doubt Porter's SVP is an important, thoughtful, balanced and prudent step in combining the strengths of capitalism with the need to avoid certain negative side effects.
The question now is: What will actually cause this change in capitalism to occur? Is it sufficient to use the new shared value paradigm while we re-apply Port... Register

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