Evolution in Our Expectations of Business and Porter's Model

Five Forces (Porter) | Five Forces Analysis
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Mario A. G. Lopez

Evolution in Our Expectations of Business and Porter's Model

One item that does not easily float to consciousness is the evolution in our expectations of business and how we define responsible business business behaviour. The model as originally conceived was so focus on what were the most well accepted aspects of competitive life. It failed to take, at least up until that time, the still evolving conceptions of corporate responsibility (social and ecological).

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