The dynamics of the forces may be changed
The 5 competitive fundamental forces do not change with IT. They remain the same. However: IT may change the dynamics of these forces. What IT does is listed below:
1. It can make information available at higher speed.
2. As a tool it provides speed and accuracy in preparation, processing and analysis of available data.
3. When applied in an industry it can lead to transformation or innovation of processes. This may provide competitive advantage to the firm either in terms of cost reduction or by disruptive innovation.