In 1983, Michael Porter co-founded his consulting company, the Monitor Group. In November 2012, Monitor was unable to pay its bills and filed for bankruptcy. One would think a strategy consulting firm would be able to avoid going into bankruptcy. Astonishly, the Monitor Group itself didnít believe in the Five Forces Analysis and hadnít used it for years.
Steve Denning in a wrote: "Porter began his publishing career in his March-April 1979 Harvard Business Review article, 'How Competitive Forces Shape Strategy', with a very strange sentence: 'The essence of strategy is coping with competition.' Ignoring Peter Druckerís foundational insight of 1973 that the only valid purpose of a business is to create a customer, Porter focused strategy on how to protect businesses from other business rivals: "The goal of strategy, business and business education was to find a safe haven for businesses from the destructive forces of competition."
In a he concluded: "Firms will only survive if they r (...) Read more? Sign up for free