Who is the Buyer in the Internet Industry?

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Juicy
Student (University), China

Who is the Buyer in the Internet Industry?

Can someone help to identify who plays the buyer role in the Internet industry? Is it the individual person? Or does it mean the buyer who acquires an Internet service? Like in the case of Google acquiring Youtube, is Google then one of the buyers in the Internet industry?
Thanks for your tips...

  Skip Reinert
Analyst, United States
 

The `Buyers` in the Internet Industry

Google is a 'buyer' in the sense that it purchases employees in the labor market and goods from services from various producer markets and companies that add to its portfolio. In the case of Google (which gives away 'search services' to individuals but charges for ad placements), buying Youtube simply enlarges Google's ability to place ads in more places, including before or imbedded within the videos being watched.
But, if by 'buyer' you mean 'consumer' of a web-page's 'content', it would be advertisers; the web page consumer is a potential customer and this is what advertisers are buying.
Or, if by 'buyer' you mean a 'consumer' of a wired or wireless 'connection' to the world wide web, it is the individual (or business) seeking access to electronic data transmission (internet) service.

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