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Deepa
India
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MEDIA as the 7th Force in Porter's Five Forces
If media is added it would complement the Porter model of forces, as the media today have become an inevitably interwoven phenomenon in our personal and organizational lives. Also it is a primary instrument to catalyze the other forces.
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Somnath Adhya
Manager, India
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Media in 5 Forces of Porter
Indeed the media are having a lot of influence. But when they influence all forces, the net effect might be zero.
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dev chandra
Management Consultant, India
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Especially Social Media are a Force
The politically correct view is that, since social media gives voice to individual consumers, businesses must cater to these individuals, respond to their concerns, reward their compliments.The practical reality is that large advertisers can organize smear campaings and even get the likes of Facebook to favor them and work against competitors. It happens even with the traditional news media, but the manipulative and damaging potential of social media is much more.
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