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MEDIA as the 7th Force in Porter's Five Forces
Deepa, India, Member
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If media is added it would complement the Porter model of forces, as the media today have become an inevitably interwoven phenomenon in our personal and organizational lives. Also it is a primary instrument to catalyze the other forces. (...) Read more? Sign up for free
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Media in 5 Forces of Porter
Somnath Adhya, Manager, India, Member
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Indeed the media are having a lot of influence. But when they influence all forces, the net effect might be zero.
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