MEDIA as the 7th Force in Porter's Five Forces



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Deepa
India

MEDIA as the 7th Force in Porter's Five Forces

The Media could be added as a seventh force as it would complement the Porter model of 5 forces. The media today have become an inevitably interwoven phenomenon in our personal and organizational lives.
Also it is a primary instrument to catalyze the other forces.
 

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1
Somnath Adhya
Manager, India
 

Media in 5 Forces of Porter

Indeed the media are having a lot of influence. But when they influence all forces, the net effect might be zero.

 
5
dev chandra
Management Consultant, India
 

Especially Social Media are a Force

The politically correct view is that, since social media gives voice to individual consumers, businesses must cater to these individuals, respond to their concerns, reward their compliments.
The practical reality is that large advertisers can organize smear campaigns and even get the likes of Facebook to favor them and work against competitors. This happens even in traditional news media, but the manipulative and damaging potential of social media is much larger.

 
3
Anonymous
 

Media are not a Real 7th Force

I agree that traditional and social media are important. No doubt. But I don't think they have a lo... Sign up

 
1
Anonymous
 

Media Maybe More of a Factor than a Force

I was wondering if media is a part of the network externalities that increase or decrease the demand... Sign up

 
6
Jaap de Jonge
Editor, Netherlands
 

Media is not a 7th Force, But it is a Factor in External Analysis

@Anonymous: Good point. I think I agree with you that we should treat MEDIA as one factor in externa... Sign up

 
0
Joshua Okeyo
Accountant, Kenya
 

The Role of Media

Indeed the media has become a force due to ease of information access and new marketing methods such... Sign up

 
1
Marc Cashin
Professor, Ireland
 

He Who Shouts the Loudest!!!

If you give it wings, then it will fly... Personal/Professional decisions, including those of organi... Sign up

 
0
Obert Chinhamo
Director, Zimbabwe
 

The Media Has its Own Pros and Cons

It is an important force but it depends on how the business uses it. It may be a weapon of destructi... Sign up

 
3
Jaap de Jonge
Editor, Netherlands
 

❗ Focus: Is Media a Force IN INDUSTRY ANALYSIS

Please people, the topic is not if media are important for companies (the answer is no doubt: YES), ... Sign up

 
0
Trilok Sindhwani
Consultant, India
 

Media is Just a Medium

@Jaap de Jonge: I agree. I think we need a more integrated view while discussing multifaceted "media... Sign up

 
1
John O. Dozier, Jr.
Coach, United States
 

A Definition of Media is Needed

It seems a common definition of "media," and THEN its potential features, benefits, uses and abuses ... Sign up

 
1
Elmore
Entrepreneur, United States
 

Media Through History Impacts Industry Through Customers

Media has been a factor since the industrial revolution, especially as pertaining to the spread of k... Sign up

 
1
Shepherd Jailosi
Student (University), Zimbabwe
 

Internet is Rather a Force in Industries than Media Is

@Jaap de Jonge: I totally agree with you there. Internet is one such formidable force affecting almo... Sign up

 
1
Maurice Hogarth
Consultant, United Kingdom
 

Is Media a Separate Force in Industry Analysis?

As noted, until we have a common definition we cannot rationally draw conclusions about something. ... Sign up

 
1
Jaap de Jonge
Editor, Netherlands
 

Media and Attractiveness of an Entire Industry

Agreed, no doubt the media (formal and informal, traditional and social) can all influence a company... Sign up

 
2
Maurice Hogarth
Consultant, United Kingdom
 

Media Influence on Industry Sector Attractiveness

@Jaap de Jonge: Accepting that Porter's 5 Forces are essentially orientated to analysing the attract... Sign up

   

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