MEDIA as the 7th Force in Porter's Five Forces

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MEDIA as the 7th Force in Porter's Five Forces

The Media could be added as a seventh force as it would complement the Porter model of 5 forces. The media today have become an inevitably interwoven phenomenon in our personal and organizational lives.
Also it is a primary instrument to catalyze the other forces.


Somnath Adhya
Manager, India

Media in 5 Forces of Porter

Indeed the media are having a lot of influence. But when they influence all forces, the net effect might be zero.

dev chandra
Management Consultant, India

Especially Social Media are a Force

The politically correct view is that, since social media gives voice to individual consumers, businesses must cater to these individuals, respond to their concerns, reward their compliments.
The practical reality is that large advertisers can organize smear campaigns and even get the likes of Facebook to favor them and work against competitors. This happens even in traditional news media, but the manipulative and damaging potential of social media is much larger.


Media are not a Real 7th Force

I agree that traditional and social media are impo...


Media Maybe More of a Factor than a Force

I was wondering if media is a part of the network ...

Jaap de Jonge
Editor, Netherlands

Media is not a 7th Force, But it is a Factor in External Analysis

@Anonymous: Good point. I think I agree with you t...

Joshua Okeyo
Accountant, Kenya

The Role of Media

Indeed the media has become a force due to ease of...

Marc Cashin
Professor, Ireland

He Who Shouts the Loudest!!!

If you give it wings, then it will fly... Personal...

Obert Chinhamo
Director, Zimbabwe

The Media Has its Own Pros and Cons

It is an important force but it depends on how the...

Jaap de Jonge
Editor, Netherlands

❗ Focus: Is Media a Force IN INDUSTRY ANALYSIS

Please people, the topic is not if media are impor...

Trilok Sindhwani
Consultant, India

Media is Just a Medium

@Jaap de Jonge: I agree. I think we need a more in...

John O. Dozier, Jr.
Coach, United States

A Definition of Media is Needed

It seems a common definition of "media," and THEN ...

Entrepreneur, United States

Media Through History Impacts Industry Through Customers

Media has been a factor since the industrial revol...

Shepherd Jailosi
Student (University), Zimbabwe

Internet is Rather a Force in Industries than Media Is

@Jaap de Jonge: I totally agree with you there. In...

Maurice Hogarth
Consultant, United Kingdom

Is Media a Separate Force in Industry Analysis?

As noted, until we have a common definition we can...

Jaap de Jonge
Editor, Netherlands

Media and Attractiveness of an Entire Industry

Agreed, no doubt the media (formal and informal, t...

Maurice Hogarth
Consultant, United Kingdom

Media Influence on Industry Sector Attractiveness

@Jaap de Jonge: Accepting that Porter's 5 Forces a...


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