MEDIA as the 7th Force in Porter's Five Forces

Five Forces (Porter) | Five Forces Analysis
Knowledge Center



MEDIA as the 7th Force in Porter's Five Forces

The Media could be added as a seventh force as it would complement the Porter model of 5 forces. The media today have become an inevitably interwoven phenomenon in our personal and organizational lives.
Also it is a primary instrument to catalyze the other forces.


Somnath Adhya
Manager, India

Media in 5 Forces of Porter

Indeed the media are having a lot of influence. But when they influence all forces, the net effect might be zero.

dev chandra
Management Consultant, India

Especially Social Media are a Force

The politically correct view is that, since social media gives voice to individual consumers, businesses must cater to these individuals, respond to their concerns, reward their compliments.
The practical reality is that large advertisers can organize smear campaigns and even get the likes of Facebook to favor them and work against competitors. This happens even in traditional news media, but the manipulative and damaging potential of social media is much larger.


Media are not a Real 7th Force

I agree that traditional and social media are important. No doubt. But I don't think they have a lo... Sign up


Media Maybe More of a Factor than a Force

I was wondering if media is a part of the network externalities that increase or decrease the demand... Sign up

Jaap de Jonge
Editor, Netherlands

Media is not a 7th Force, But it is a Factor in External Analysis

@Anonymous: Good point. I think I agree with you that we should treat MEDIA as one factor in externa... Sign up

Joshua Okeyo
Accountant, Kenya

The Role of Media

Indeed the media has become a force due to ease of information access and new marketing methods such... Sign up

Marc Cashin
Professor, Ireland

He Who Shouts the Loudest!!!

If you give it wings, then it will fly... Personal/Professional decisions, including those of organi... Sign up

Obert Chinhamo
Director, Zimbabwe

The Media Has its Own Pros and Cons

It is an important force but it depends on how the business uses it. It may be a weapon of destructi... Sign up

Jaap de Jonge
Editor, Netherlands

❗ Focus: Is Media a Force IN INDUSTRY ANALYSIS

Please people, the topic is not if media are important for companies (the answer is no doubt: YES), ... Sign up

Trilok Sindhwani
Consultant, India

Media is Just a Medium

@Jaap de Jonge: I agree. I think we need a more integrated view while discussing multifaceted "media... Sign up

John O. Dozier, Jr.
Coach, United States

A Definition of Media is Needed

It seems a common definition of "media," and THEN its potential features, benefits, uses and abuses ... Sign up

Entrepreneur, United States

Media Through History Impacts Industry Through Customers

Media has been a factor since the industrial revolution, especially as pertaining to the spread of k... Sign up

Shepherd Jailosi
Student (University), Zimbabwe

Internet is Rather a Force in Industries than Media Is

@Jaap de Jonge: I totally agree with you there. Internet is one such formidable force affecting almo... Sign up

Maurice Hogarth
Consultant, United Kingdom

Is Media a Separate Force in Industry Analysis?

As noted, until we have a common definition we cannot rationally draw conclusions about something. ... Sign up

Jaap de Jonge
Editor, Netherlands

Media and Attractiveness of an Entire Industry

Agreed, no doubt the media (formal and informal, traditional and social) can all influence a company... Sign up

Maurice Hogarth
Consultant, United Kingdom

Media Influence on Industry Sector Attractiveness

@Jaap de Jonge: Accepting that Porter's 5 Forces are essentially orientated to analysing the attract... Sign up


More on Five Forces (Porter) | Five Forces Analysis:
Discussion Topics
🥇 Assumptions of the Five Forces Model. Limitations
5 Forces in Emerging Industries
Government as 6th Force in Porter's Five Forces
Industry Analysis model
👀MEDIA as the 7th Force in Porter's Five Forces
Strengths of Porter's Five Forces Model
🥈 Substitutes and the Five Forces Model
🥉 How does Information Technology alter Porter's 5 Forces
Business Networking: Forces are Getting Connected
Evolution in our Expectations of Business and Porter's 5 Forces Model
Bargaining Power of Buyers. Examples
How to Deal with Competitors in Five Forces Analysis?
Measuring / Calculating the Five Forces of Porter?
There are More than Porter's 5 Forces!
Why Porter's Monitor Consulting Company Failed
Does Competition Increase the Need for Segmentation?
The New Industrial Economics School
🔥 Porter's 5 Forces Framework in Non-competitive Situations?
Special Interest Group

Do you know a lot about Five Forces (Porter) | Five Forces Analysis? Become our SIG Leader

Five Forces (Porter) | Five Forces Analysis
Knowledge Center

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2023 12manage - The Executive Fast Track. V16.1 - Last updated: 6-6-2023. All names of their owners.