Is Superior Value to Customers a Competitive Advantage?

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Kurai Chitima
Business Consultant, South Africa

Is Superior Value to Customers a Competitive Advantage?

🔥NEW Could superior value to customers imply competitive advantage? Considering that competitive advantage is achieving superiority over rivals.

  Warren Miller, CPA, CFA
Strategy Consultant, United States
 

Providing Superior Customer Value Creates a Competitive Advantage

Yes, Kurai, providing superior value--in whatever form--to customers would create competitive advantage. The challenge for the provider, of course, is to remember that companies are constantly evolving. The metaphor I use is looking at the planet Saturn through a strong telescope. I've done that, and Saturn, with its beautiful rings, is truly a spectacular sight. But if you look away from the planet to have a short conversation with a colleague or companion, then when you look back through that telescope again, Saturn is nowhere to be seen. In free markets, everything is also constantly evolving.

  Jaap de Jonge
Editor, Netherlands
 

Is Superior Value to Customers a Competitive Advantage?

Agree with Warren. Superior Customer Value is definitely a competitive advantage. It is in fact one way of accomplishing one of its 3 main forms, being "Differentiation". See the Summary of competitive advantage.
So far that is perfectly clear and simple. But note that actually achieving this is not!
And even if your firm manages to deliver superior customer value, a key issue remains if you can keep on doing that, in other words are you able to provide a sustainable competitive advantage. Because it is really hard to keep on providing superior customer value over time (just like keeping Saturn constantly in focus of your telescope requires constant adjusting).
Moreover, the competition is not standing still. If you are successful with your competitive advantage, other companies will try to emulate and even surpass you.

  John Henry
Project Manager, United States
 

Components of Customer Value and Competitive Advantage

Fully in agreement with Warren and Jaap. This valu (...)

  Gautam Mahajan
CEO, India
 

Customer Value Added

Customer Value Added is the ratio of the Value you (...)

  Jaap de Jonge
Editor, Netherlands
 

Customer Value Added Expresses a Customer Value Advantage

@Gautam Mahajan: Interesting! I understand that on (...)

  Anand Brambha
Consultant, South Africa
 

Is Superior Value to Customers a Competitive Advantage?

Superior value to customers is providing them with (...)

  Maurice Hogarth
Consultant, United Kingdom
 

Provide what the Customer Needs (and not More)

@Anand Brambha: Some good points. Consider: - "Qu (...)

  Gautam Mahajan
CEO, India
 

Why Customer Value Added Increases Competitive Advantagew

@Jaap de Jonge: First, a positive Customer Value A (...)

  Iulian Ursache
Management Consultant, Canada
 

Superior Value to Customers as Competitive Advantage

Chasing Superior Value to Customers is a ve (...)

  Robert Versteeg
Management Consultant, Netherlands
 

Two Sources of Real Competitive Advantage

I would like to agree. However research I've studi (...)

  Krista Decat
Manager, Belgium
 

How to Focus on Strategic Learning

@Robert Versteeg: Interesting approach to this mat (...)

  Warren Miller, CPA, CFA
Strategy Consultant, United States
 

Is Any Sustainable Competitive Advantage Possible?

@Krista Decat: Thank you for your interesting comm (...)

  Robert Versteeg
Management Consultant, Netherlands
 

Understanding What's it Worth to your Customer

@Krista Decat: A continual improvement process, a (...)

  Krista Decat
Manager, Belgium
 

Customers and Providers

@Warren Miller, CPA, CFA: Thank you for your reply (...)

  martin Anih
Student (MBA), Nigeria
 

Continuous Customer Satisfaction is Challenging

@Anand Brambha: Well said Anand, customers and com (...)

  Warren Miller, CPA, CFA
Strategy Consultant, United States
 

Reply To: Martin Anih

@Krista Decat: My comments are below, Martin: Whe (...)

  John Henry
Project Manager, United States
 

Superior Customer Advantage

If you do not provide superior customer advantage (...)

  Maurice Hogarth
Consultant, United Kingdom
 

Who Decides 'Superior', on what Basis?

Q) "Does superior value to your customers mean a c (...)

  Warren Miller, CPA, CFA
Strategy Consultant, United States
 

Re: Who Decides 'Superior', on what Basis?

Thank you for a first-rate Q&A. I agree with you 1 (...)

  Gautam Mahajan
CEO, India
 

Why Customer Value Added Increases Competitive Advantagew

Warren, you are right. It is the value you add at (...)

  Warren Miller, CPA, CFA
Strategy Consultant, United States
 

Re: Why Customer Value Added Increases Competitive Advantage

Thank you, Gautam. Would you mind enlightening me (...)

  Maurice Hogarth
Consultant, United Kingdom
 

Re: Who Decides 'Superior'?

@Warren Miller, CPA, CFA: Thank you Warren. Picki (...)

  Warren Miller, CPA, CFA
Strategy Consultant, United States
 

Re: Maurice Hogarth

@Maurice Hogarth: Thank you. I'll just say this: Y (...)

  Gautam Mahajan
CEO, India
 

Meaning of NPS

Warren, Net Promoter Score or NPS is the measure o (...)

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Summary
Forum
Focus your Efforts in Building Competitive Advantage
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Is Superior Value to Customers a Competitive Advantage?
Knowledge Management is more important than CA
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Life Cycle Approach to Competitive Advantage
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4 Stages of Hypercompetition
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