Is Superior Value to Customers a Competitive Advantage?
🔥 NEW Could superior value to customers imply competitive advantage? Considering that competitive advantage is achieving superiority over rivals.
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Warren D. Miller, CPA, CFA Strategy Consultant, United States
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Providing Superior Customer Value Creates a Competitive Advantage
Yes, Kurai, providing superior value--in whatever form--to customers would create competitive advantage. The challenge for the provider, of course, is to remember that companies are constantly evolving. The metaphor I use is looking at the planet Saturn through a strong telescope. I've done that, and Saturn, with its beautiful rings, is truly a spectacular sight. But if you look away from the planet to have a short conversation with a colleague or companion, then when you look back through that telescope again, Saturn is nowhere to be seen. In free markets, everything is also constantly evolving.
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