Is Superior Value to Customers a Competitive Advantage?

Competitive Advantage
Knowledge Center

 
Competitive Advantage > Forum

Kurai Chitima, Business Consultant, South Africa
🔥NEW Could superior value to customers imply competitive advantage? Considering that competitive advantage is achieving superiority over rivals. (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


  Warren Miller, CPA, CFA, United States
 

Providing Superior Customer Value Creates a Competitive Advantage

Yes, Kurai, providing superior value--in whatever form--to customers would create competitive advantage. The challenge for the provider, of course, is to remember that companies are constantly evolving. The metaphor I use is looking at the planet Saturn through a strong telescope. I've done that, and Saturn, with its beautiful rings, is truly a spectacular sight. But if you look away from the planet to have a short conversation with a colleague or companion, then when you look back through that telescope again, Saturn is nowhere to be seen. In free markets, everything is also constantly evolving.

  Jaap de Jonge, Editor, Netherlands
 

Is Superior Value to Customers a Competitive Advantage?

Agree with Warren. Superior Customer Value is definitely a competitive advantage. It is in fact one way of accomplishing one of its 3 main forms, being "Differentiation". See the Summary of competitive advantage.
So far that is perfectly clear and simple. But note that actually achieving this is not!
And even if your firm manages to deliver superior customer value, a key issue remains if you can keep on doing that, in other words are you able to provide a sustainable competitive advantage. Because it is really hard to keep on providing superior customer value over time (just like keeping Saturn constantly in focus requires constant adjusting).
Moreover, the competition is not standing still. If you are successful with your competitive advantage, other companies will try to emulate and even surpass you.

  John Henry, Project Manager, United States
 

Components of Customer Value and Competitive Advantage

Fully in agreement with Warren and Jaap. This valu (...)

  Gautam Mahajan, CEO, India
 

Customer Value Added

Customer Value Added is the ratio of the Value you (...)

  Jaap de Jonge, Editor, Netherlands
 

Customer Value Added Expresses a Customer Value Advantage

@: Interesting! I understand that one can "calcula (...)

  Anand Brambha, Consultant, South Africa
 

Is Superior Value to Customers a Competitive Advantage?

Superior value to customers is providing them with (...)

  Maurice Hogarth, Consultant, United Kingdom
 

Provide what the Customer Needs (and not More)

@: Some good points. Consider: - "Quality" is wha (...)

  Gautam Mahajan, CEO, India
 

Why Customer Value Added Increases Competitive Advantagew

@: First, a positive Customer Value Added makes mo (...)

  Iulian Ursache, Management Consultant, Canada
 

Superior Value to Customers as Competitive Advantage

Chasing Superior Value to Customers is a ve (...)

  Robert Versteeg, Management Consultant, Netherlands
 

Two Sources of Real Competitive Advantage

I would like to agree. However research I've studi (...)

  Krista Decat, Manager, Belgium
 

How to Focus on Strategic Learning

@: Interesting approach to this matter. Especially (...)

  Warren Miller, CPA, CFA, United States
 

Is Any Sustainable Competitive Advantage Possible?

@: Thank you for your interesting comment. For sta (...)

  Robert Versteeg, Management Consultant, Netherlands
 

Understanding What's it Worth to your Customer

@: A continual improvement process, also in liter (...)

  Krista Decat, Manager, Belgium
 

Customers and Providers

@: Thank you for your reply and I hope that I will (...)

  martin Anih, Student (MBA), Nigeria
 

Continuous Customer Satisfaction is Challenging

@: Well said Anand, customers and companies have d (...)

 
More on Competitive Advantage
Summary
Forum
Weaknesses of Porter's Three Basic Types of Competitive Advantage
Is Superior Value to Customers a Competitive Advantage?
Why are Firms Different? Why Successful Firms Differ?
The Role of AI in Competitive Advantage
Best Practices
Quotes Competitive Advantage
10 Routes to Competitive Advantage
Case studies in "Cost Leadership"
Stuck in the Middle?
How Can Logistics Help to Achieve a Competitive Advantage?
Changing from a Cost Leadership Strategy Into Differentiation
Competition versus Cooperation
Competitive Advantage or Die?
What is Competitive Advantage?
Competitive Advantage in a Monopolistic Market?
Life Cycle Approach to Competitive Advantage
Health/Fitness Club Industry Analysis
Focus your Efforts in Building Competitive Advantage
What are the Risks of a Differentiation Strategy?
Competitive Advantage in Tough Times
4 Stages of Hypercompetition
Knowledge Management is more important than CA
Cost and Value in Analysis of Competitive Advantage: 2 Sides of the Same Coin?
Successful Companies: Only Three Rules Needed?
Special Interest Group Leader

Are you an expert in Competitive Advantage? Sign up for free


Competitive Advantage
Knowledge Center

 


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.6 - Last updated: 2-12-2020. All names of their owners.