Weaknesses of Porter's Three Basic Types of Competitive Advantage


 
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Weaknesses of Porter's Three Basic Types of Competitive Advantage
Anneke Zwart, Student (University), Netherlands, Moderator
Mouillot (2013) argues that although Porter's three basic types of Competitive Advantage are very useful with regard to research for competitive advantage, there are some limitations or disadvantages:
1. Missing Ethical Guidelines for Sustainability: People have become increasingly aware of the importance of sustainable development. In order to stay competitive in the current global environment, it is no longer enough to follow low-cost strategies. Rather, also sustainable issues and its subsequent ethics need to be considered. Therefore, the fact that Porter’s Competitive Advantage Types do not include any type of ethical guideline makes the framework less useful nowadays.
2. Mix of Portfolio and Positioning Strategy: Porter’s “Focus” is a portfolio strategy while the other basic types of Competitive Advantage have more to do with positioning. A company can follow both a cost-domination and differentiation strategy while being concentrated at the sa...
 

 
On Weakness #3 of Porter's Three Basic Types of Competitive Advantage
Prasad Chundi, Consultant, India, Member
On "Little Specific Guidance" - The methodology for achieving class-leading position following the chosen strategy will always be company-specific in ...
 

 
Tactics to Address Weaknesses of Porter's Three Basic Types of Competitive Advantage
Andre van Niekerk, Director, South Africa, Member
I think Porter's models are often used/critiqued out of context. I find it useful to think of the three generic strategies as very specific choices fo...
 

 
Little Specific Guidance
Prasad Chundi, Consultant, India, Member
@Andre van Niekerk: Thank you for your response. I am an admirer of Porter and used his generic strategies more tha...
 

 
 


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