|
Shaheem DEM (SL)
Manager, Sri Lanka
|
What is Competitive Advantage?
Is it in simple terms "to be better than your competitors"? Is this correct?
X
Welcome to the Competitive Advantage best practices.
The topic of this particular best practice is: "What is Competitive Advantage?".
Please register now to read all responses and to join this discussion yourself.
Log in
| |
|
Douglas Weber
|
|
Competitive Advantage
An organization can be better than its competition without having a competitive advantage. Competitive advantage is a unique capability of an organization that is not easily imitated, creating superior customer value.
|
| |
|
Shazwan Mahboob
Student (MBA), United Kingdom
|
|
Competitive Advantage
In simple terms, it is the unique selling point of a company.
For example, Coca Cola's secret formula or KFC's secret recipe for chicken.
Hope I answered your question.
|
| |
|
Gajaba Gunawardena
HR Consultant, Sri Lanka
|
|
Competitive Advantage
It is a relatively temporary phenomenon achieved through strategic marketing mix.
|
| |
|
Jaap de Jonge
Editor, Netherlands
|
|
Competitive Advantage
Note the difference between a competitive advantage and a SUSTAINABLE competitive advantage!
The last one is not temporarily but last for a long time.
That is why a sustainable competitive advantage is much more valuable then a 'regular' competitive advantage to any firm who can achieve it.
|
| |
|
Juan Pereira
Manager, Puerto Rico
|
|
What is a Competitive Advantage?
Is the reason why a customer picks you instead of (...)
|
| |
|
Mohammed
HR Consultant, Saudi Arabia
|
|
What is Competitive Advantage
CA is the ability of the organisation to different (...)
|
| |
|
David Matwa Nyabwari
|
|
Competitive Advantage
@Shaheem: I think that it is shallow, use of the s (...)
|
| |
|
Andrew Blaine
Business Consultant, South Africa
|
|
Competitive Advantage - One Definition
A competitive advantage is:
One, or more, unique (...)
|
|
Sign up
Start a new forum topic