What is Competitive Advantage?

Competitive Advantage
Knowledge Center

 

Next Topic

Competitive Advantage > Forum > What is Competitive Advantage?

What is Competitive Advantage?
Shaheem DEM (SL), Manager, Sri Lanka, Member
Is it in simple terms "to be better than your competitors"? Is this correct? (...) Read more? Sign up for free
 

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


 
Competitive Advantage
Douglas Weber
An organization can be better than its competition without having a competitive advantage. Competitive advantage is a unique capability of an organization that is not easily imitated, creating superior customer value.
 

 
Competitive Advantage
Shazwan Mahboob, Student (MBA), United Kingdom, Member
In simple terms, it is the unique selling point of a company.
For example, Coca Cola's secret formula or KFC's secret recipe for chicken.
Hope I answered your question.
 

 
Competitive Advantage
Gajaba Gunawardena, HR Consultant, Sri Lanka, Member
It is a relatively temporary phenomenon achieved through strategic marketing mix.
 

 
Competitive Advantage
Jaap de Jonge, Management Consultant, Netherlands
Note the difference between a competitive advantage and a SUSTAINABLE competitive advantage!
The last one is not temporarily but last for a long time.
That is why a sustainable competitive advantage is much more valuable then a 'regular' competitive advantage to any firm who can achieve it.
 

 
What is a Competitive Advantage?
Juan Pereira, Manager, Puerto Rico, Member
(...)
 

 
What is Competitive Advantage
Mohammed, HR Consultant, Saudi Arabia, Member
(...)
 

 
Competitive Advantage
David Matwa Nyabwari
(...)
 

 
Competitive Advantage - One Definition
Andrew Blaine, Business Consultant, South Africa, Member
(...)
 

         
Special Interest Group Leader

Interested? Sign up for free.


Competitive Advantage
Summary
Forum
Best Practices


Competitive Advantage
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.4 - Last updated: 17-2-2020. All names of their owners.