What is Competitive Advantage?




Competitive Advantage
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Shaheem DEM (SL)
Manager, Sri Lanka

What is Competitive Advantage?

Is it in simple terms "to be better than your competitors"? Is this correct?
 

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-1
Douglas Weber, United States
 

Competitive Advantage

An organization can be better than its competition without having a competitive advantage. Competitive advantage is a unique capability of an organization that is not easily imitated, creating superior customer value.

 
2
Shazwan Mahboob
Student (MBA), United Kingdom
 

Competitive Advantage

In simple terms, it is the unique selling point of a company.
For example, Coca Cola's secret formula or KFC's secret recipe for chicken.
Hope I answered your question.

 
0
Gajaba Gunawardena
HR Consultant, Sri Lanka
 

Competitive Advantage

It is a relatively temporary phenomenon achieved through strategic marketing mix.

 
3
Jaap de Jonge
Editor, Netherlands
 

Competitive Advantage

Note the difference between a competitive advantage and a SUSTAINABLE competitive advantage!
The last one is not temporarily but last for a long time.
That is why a sustainable competitive advantage is much more valuable then a 'regular' competitive advantage to any firm who can achieve it.

 
1
Juan Pereira
Manager, Puerto Rico
 

What is a Competitive Advantage?

Is the reason why a customer picks you instead of the competitor. You do something better, different... Sign up

 
1
Mohammed
HR Consultant, Saudi Arabia
 

What is Competitive Advantage

CA is the ability of the organisation to differentiate itself in the eyes of the customer from its c... Sign up

 
0
David Matwa Nyabwari, Kenya
 

Competitive Advantage

@Shaheem: I think that it is shallow, use of the same term for its definition. Again it misses an al... Sign up

 
2
Andrew Blaine
Business Consultant, South Africa
 

Competitive Advantage - One Definition

A competitive advantage is: One, or more, unique attributes in a business entity that makes the cus... Sign up

   

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