What is Competitive Advantage?

Competitive Advantage > Best Practices > What is Competitive Advantage?

What is Competitive Advantage?
Shaheem DEM (SL), Manager, Sri Lanka, Member
Is it in simple terms "to be better than your competitors"? Is this correct?...Sign up

Competitive Advantage
Douglas Weber
An organization can be better than its competition without having a competitive advantage. Competitive advantage is a unique capability of an o...Sign up

Competitive Advantage
Shazwan Mahboob, Student (MBA), United Kingdom, Member
In simple terms, it is the unique selling point of a company.
For example, Coca Cola's secret formula or KFC's secret recipe for chicken....Sign up

Competitive Advantage
Gajaba Gunawardena, HR Consultant, Sri Lanka, Member
It is a relatively temporary phenomenon achieved through strategic marketing mix....Sign up

Competitive Advantage
Jaap de Jonge, Editor, Netherlands
Note the difference between a competitive advantage and a SUSTAINABLE competitive advantage!
The last one is not temporarily but last for a long...Sign up

What is a Competitive Advantage?
Juan Pereira, Manager, Puerto Rico, Member
Is the reason why a customer picks you instead of the competitor. You do something better, different or integrate a mix of features that is uni...Sign up

What is Competitive Advantage
Mohammed, HR Consultant, Saudi Arabia, Member
CA is the ability of the organisation to differentiate itself in the eyes of the customer from its competition, and the ability to operate at a lower ...Sign up

Competitive Advantage
David Matwa Nyabwari
@Shaheem: I think that it is shallow, use of the same term for its definition. Again it misses an allusion to what make the organisation better than t...Sign up

Competitive Advantage - One Definition
Andrew Blaine, Business Consultant, South Africa, Member
A competitive advantage is:
One, or more, unique attributes in a business entity that makes the customer choose to do business with that entity r...Sign up

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