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What is Competitive Advantage?
Shaheem DEM (SL), Manager, Sri Lanka, Member
Is it in simple terms "to be better than your competitors"? Is this correct? (...) Read more? Sign up for free
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Competitive Advantage
Douglas Weber An organization can be better than its competition without having a competitive advantage. Competitive advantage is a unique capability of an organization that is not easily imitated, creating superior customer value.
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Competitive Advantage
Shazwan Mahboob, Student (MBA), United Kingdom, Member In simple terms, it is the unique selling point of a company.
For example, Coca Cola's secret formula or KFC's secret recipe for chicken.
Hope I answered your question.
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Competitive Advantage
Gajaba Gunawardena, HR Consultant, Sri Lanka, Member It is a relatively temporary phenomenon achieved through strategic marketing mix.
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Competitive Advantage
Jaap de Jonge, Management Consultant, Netherlands Note the difference between a competitive advantage and a SUSTAINABLE competitive advantage!
The last one is not temporarily but last for a long time.
That is why a sustainable competitive advantage is much more valuable then a 'regular' competitive advantage to any firm who can achieve it.
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