What is Competitive Advantage?

      
			              Best Practices
			            
							              22

		            		Shaheem  DEM (SL)
Manager, Sri Lanka
			            
What is Competitive Advantage?

	          		Is it in simple terms "to be better than your competitors"? Is this correct?
				      
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						            	Douglas Weber, United States
												
				                Competitive Advantage

													An organization can be better than its competition without having a competitive advantage. Competitive advantage is a unique capability of an organization that is not easily imitated, creating superior customer value.
				                
										              2

						            	Shazwan Mahboob
Student (MBA), United Kingdom
												
				                Competitive Advantage

													In simple terms, it is the unique selling point of a company. 

For example, Coca Cola's secret formula or KFC's secret recipe for chicken.

Hope I answered your question.
				                
										              0

						            	Gajaba Gunawardena
HR Consultant, Sri Lanka
												
				                Competitive Advantage

													It is a relatively temporary phenomenon achieved through strategic marketing mix.
				                
										              3

						            	Jaap de Jonge
Editor, Netherlands
												
				                Competitive Advantage

													Note the difference between a competitive advantage and a SUSTAINABLE  competitive advantage!

The last one is not temporarily but last for a long time. 

That is why a sustainable competitive advantage is much more valuable then a 'regular' competitive advantage to any firm who can achieve it.
				                
										              1

						            	Juan Pereira
Manager, Puerto Rico
												
				                What is a Competitive Advantage?

													Is the reason why a customer picks you instead of the competitor. You do something better, different... Sign up
				              
										              1

						            	Mohammed
HR Consultant, Saudi Arabia
												
				                What is Competitive Advantage

													CA is the ability of the organisation to differentiate itself in the eyes of the customer from its c... Sign up
				              
										              0

						            	David Matwa Nyabwari, Kenya
												
				                Competitive Advantage

													@Shaheem: I think that it is shallow, use of the same term for its definition. Again it misses an al... Sign up
				              
										              2

						            	Andrew Blaine
Business Consultant, South Africa
												
				                Competitive Advantage - One Definition

													A competitive advantage is:
One, or more, unique attributes in a business entity that makes the cus... Sign up
				              
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