What is Competitive Advantage?

Competitive Advantage
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Competitive Advantage > Best Practices

Shaheem DEM (SL), Manager, Sri Lanka
Is it in simple terms "to be better than your competitors"? Is this correct? (...) Read more? Sign up for free

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  Douglas Weber
 

Competitive Advantage

An organization can be better than its competition without having a competitive advantage. Competitive advantage is a unique capability of an organization that is not easily imitated, creating superior customer value.

  Shazwan Mahboob, Student (MBA), United Kingdom
 

Competitive Advantage

In simple terms, it is the unique selling point of a company.
For example, Coca Cola's secret formula or KFC's secret recipe for chicken.
Hope I answered your question.

  Gajaba Gunawardena, HR Consultant, Sri Lanka
 

Competitive Advantage

It is a relatively temporary phenomenon achieved through strategic marketing mix.

  Jaap de Jonge, Editor, Netherlands
 

Competitive Advantage

Note the difference between a competitive advantage and a SUSTAINABLE competitive advantage!
The last one is not temporarily but last for a long time.
That is why a sustainable competitive advantage is much more valuable then a 'regular' competitive advantage to any firm who can achieve it.

  Juan Pereira, Manager, Puerto Rico
 

What is a Competitive Advantage?

Is the reason why a customer picks you instead of (...)

  Mohammed, HR Consultant, Saudi Arabia
 

What is Competitive Advantage

CA is the ability of the organisation to different (...)

  David Matwa Nyabwari
 

Competitive Advantage

@Shaheem: I think that it is shallow, use of the s (...)

  Andrew Blaine, Business Consultant, South Africa
 

Competitive Advantage - One Definition

A competitive advantage is: One, or more, unique (...)

 
More on Competitive Advantage
Summary
Forum
Weaknesses of Porter's Three Basic Types of Competitive Advantage
🔥Is Superior Value to Customers a Competitive Advantage?
Why are Firms Different? Why Successful Firms Differ?
The Role of AI in Competitive Advantage
Best Practices
🥇Quotes Competitive Advantage
🥈10 Routes to Competitive Advantage
🥉Case studies in "Cost Leadership"
Stuck in the Middle?
How Can Logistics Help to Achieve a Competitive Advantage?
Changing from a Cost Leadership Strategy Into Differentiation
Competition versus Cooperation
Competitive Advantage or Die?
What is Competitive Advantage?
Competitive Advantage in a Monopolistic Market?
Life Cycle Approach to Competitive Advantage
Health/Fitness Club Industry Analysis
Focus your Efforts in Building Competitive Advantage
What are the Risks of a Differentiation Strategy?
Competitive Advantage in Tough Times
4 Stages of Hypercompetition
Knowledge Management is more important than CA
Cost and Value in Analysis of Competitive Advantage: 2 Sides of the Same Coin?
Successful Companies: Only Three Rules Needed?
Special Interest Group Leader

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Competitive Advantage
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