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Shaheem DEM (SL), Manager, Sri Lanka
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Is it in simple terms "to be better than your competitors"? Is this correct? (...) Read more? Sign up for free
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Douglas Weber
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Competitive Advantage
An organization can be better than its competition without having a competitive advantage. Competitive advantage is a unique capability of an organization that is not easily imitated, creating superior customer value.
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Shazwan Mahboob, Student (MBA), United Kingdom
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Competitive Advantage
In simple terms, it is the unique selling point of a company.
For example, Coca Cola's secret formula or KFC's secret recipe for chicken.
Hope I answered your question.
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Gajaba Gunawardena, HR Consultant, Sri Lanka
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Competitive Advantage
It is a relatively temporary phenomenon achieved through strategic marketing mix.
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Jaap de Jonge, Editor, Netherlands
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Competitive Advantage
Note the difference between a competitive advantage and a SUSTAINABLE competitive advantage!
The last one is not temporarily but last for a long time.
That is why a sustainable competitive advantage is much more valuable then a 'regular' competitive advantage to any firm who can achieve it.
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Juan Pereira, Manager, Puerto Rico
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What is a Competitive Advantage?
Is the reason why a customer picks you instead of (...)
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Mohammed, HR Consultant, Saudi Arabia
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What is Competitive Advantage
CA is the ability of the organisation to different (...)
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David Matwa Nyabwari
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Competitive Advantage
@Shaheem: I think that it is shallow, use of the s (...)
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Andrew Blaine, Business Consultant, South Africa
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Competitive Advantage - One Definition
A competitive advantage is:
One, or more, unique (...)
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