What is Competitive Advantage?

Competitive Advantage
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Competitive Advantage > Best Practices

Shaheem DEM (SL), Manager, Sri Lanka
Is it in simple terms "to be better than your competitors"? Is this correct? (...) Read more? Sign up for free

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  Douglas Weber

Competitive Advantage

An organization can be better than its competition without having a competitive advantage. Competitive advantage is a unique capability of an organization that is not easily imitated, creating superior customer value.

  Shazwan Mahboob, Student (MBA), United Kingdom

Competitive Advantage

In simple terms, it is the unique selling point of a company.
For example, Coca Cola's secret formula or KFC's secret recipe for chicken.
Hope I answered your question.

  Gajaba Gunawardena, HR Consultant, Sri Lanka

Competitive Advantage

It is a relatively temporary phenomenon achieved through strategic marketing mix.

  Jaap de Jonge, Editor, Netherlands

Competitive Advantage

Note the difference between a competitive advantage and a SUSTAINABLE competitive advantage!
The last one is not temporarily but last for a long time.
That is why a sustainable competitive advantage is much more valuable then a 'regular' competitive advantage to any firm who can achieve it.

  Juan Pereira, Manager, Puerto Rico

What is a Competitive Advantage?

Is the reason why a customer picks you instead of (...)

  Mohammed, HR Consultant, Saudi Arabia

What is Competitive Advantage

CA is the ability of the organisation to different (...)

  David Matwa Nyabwari

Competitive Advantage

@Shaheem: I think that it is shallow, use of the s (...)

  Andrew Blaine, Business Consultant, South Africa

Competitive Advantage - One Definition

A competitive advantage is: One, or more, unique (...)

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