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Shaheem DEM (SL)
Manager, Sri Lanka
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What is Competitive Advantage?
Is it in simple terms "to be better than your competitors"? Is this correct?
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Douglas Weber, United States
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Competitive Advantage
An organization can be better than its competition without having a competitive advantage. Competitive advantage is a unique capability of an organization that is not easily imitated, creating superior customer value.
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Shazwan Mahboob
Student (MBA), United Kingdom
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Competitive Advantage
In simple terms, it is the unique selling point of a company.
For example, Coca Cola's secret formula or KFC's secret recipe for chicken.
Hope I answered your question.
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Gajaba Gunawardena
HR Consultant, Sri Lanka
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Competitive Advantage
It is a relatively temporary phenomenon achieved through strategic marketing mix.
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Jaap de Jonge
Editor, Netherlands
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Competitive Advantage
Note the difference between a competitive advantage and a SUSTAINABLE competitive advantage!
The last one is not temporarily but last for a long time.
That is why a sustainable competitive advantage is much more valuable then a 'regular' competitive advantage to any firm who can achieve it.
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Juan Pereira
Manager, Puerto Rico
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What is a Competitive Advantage?
Is the reason why a customer picks you instead of the competitor. You do something better, different or integrate a mix ...
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Mohammed
HR Consultant, Saudi Arabia
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What is Competitive Advantage
CA is the ability of the organisation to differentiate itself in the eyes of the customer from its competition, and the ...
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David Matwa Nyabwari, Kenya
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Competitive Advantage
@Shaheem: I think that it is shallow, use of the same term for its definition. Again it misses an allusion to what make ...
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Andrew Blaine
Business Consultant, South Africa
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Competitive Advantage - One Definition
A competitive advantage is:
One, or more, unique attributes in a business entity that makes the customer choose to do b...
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