What is Competitive Advantage?

Competitive Advantage
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Shaheem DEM (SL)
Manager, Sri Lanka

What is Competitive Advantage?

Is it in simple terms "to be better than your competitors"? Is this correct?

  Douglas Weber, United States

Competitive Advantage

An organization can be better than its competition without having a competitive advantage. Competitive advantage is a unique capability of an organization that is not easily imitated, creating superior customer value.

  Shazwan Mahboob
Student (MBA), United Kingdom

Competitive Advantage

In simple terms, it is the unique selling point of a company.
For example, Coca Cola's secret formula or KFC's secret recipe for chicken.
Hope I answered your question.

  Gajaba Gunawardena
HR Consultant, Sri Lanka

Competitive Advantage

It is a relatively temporary phenomenon achieved through strategic marketing mix.

  Jaap de Jonge
Editor, Netherlands

Competitive Advantage

Note the difference between a competitive advantage and a SUSTAINABLE competitive advantage!
The last one is not temporarily but last for a long time.
That is why a sustainable competitive advantage is much more valuable then a 'regular' competitive advantage to any firm who can achieve it.

  Juan Pereira
Manager, Puerto Rico

What is a Competitive Advantage?

Is the reason why a customer picks you instead of the competitor. You do something better, different or integrate a mix ...

HR Consultant, Saudi Arabia

What is Competitive Advantage

CA is the ability of the organisation to differentiate itself in the eyes of the customer from its competition, and the ...

  David Matwa Nyabwari, Kenya

Competitive Advantage

@Shaheem: I think that it is shallow, use of the same term for its definition. Again it misses an allusion to what make ...

  Andrew Blaine
Business Consultant, South Africa

Competitive Advantage - One Definition

A competitive advantage is: One, or more, unique attributes in a business entity that makes the customer choose to do b...


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Competitive Advantage
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