What is Competitive Advantage?

Competitive Advantage
Knowledge Center

Best Practices

Sign up

Shaheem DEM (SL)
Manager, Sri Lanka

What is Competitive Advantage?

Is it in simple terms "to be better than your competitors"? Is this correct?

  Douglas Weber

Competitive Advantage

An organization can be better than its competition without having a competitive advantage. Competitive advantage is a unique capability of an organization that is not easily imitated, creating superior customer value.

  Shazwan Mahboob
Student (MBA), United Kingdom

Competitive Advantage

In simple terms, it is the unique selling point of a company.
For example, Coca Cola's secret formula or KFC's secret recipe for chicken.
Hope I answered your question.

  Gajaba Gunawardena
HR Consultant, Sri Lanka

Competitive Advantage

It is a relatively temporary phenomenon achieved through strategic marketing mix.

  Jaap de Jonge
Editor, Netherlands

Competitive Advantage

Note the difference between a competitive advantage and a SUSTAINABLE competitive advantage!
The last one is not temporarily but last for a long time.
That is why a sustainable competitive advantage is much more valuable then a 'regular' competitive advantage to any firm who can achieve it.

  Juan Pereira
Manager, Puerto Rico

What is a Competitive Advantage?

Is the reason why a customer picks you instead of (...)

HR Consultant, Saudi Arabia

What is Competitive Advantage

CA is the ability of the organisation to different (...)

  David Matwa Nyabwari

Competitive Advantage

@Shaheem: I think that it is shallow, use of the s (...)

  Andrew Blaine
Business Consultant, South Africa

Competitive Advantage - One Definition

A competitive advantage is: One, or more, unique (...)

Start a new forum topic


More on Competitive Advantage
Focus your Efforts in Building Competitive Advantage
Competitive Advantage in Tough Times
🔥Is Superior Value to Customers a Competitive Advantage?
Knowledge Management is more important than CA
Why are Firms Different? Why Successful Firms Differ?
Cost and Value in Analysis of Competitive Advantage: 2 Sides of the Same Coin?
Successful Companies: Only Three Rules Needed?
The Role of AI in Competitive Advantage
Best Practices
Quotes Competitive Advantage
10 Routes to Competitive Advantage
Case studies in "Cost Leadership"
Stuck in the Middle?
How Can Logistics Help to Achieve a Competitive Advantage?
Changing from a Cost Leadership Strategy Into Differentiation
Competition versus Cooperation
Competitive Advantage or Die?
What is Competitive Advantage?
Competitive Advantage in a Monopolistic Market?
Life Cycle Approach to Competitive Advantage
Health/Fitness Club Industry Analysis
What are the Risks of a Differentiation Strategy?
Weaknesses of Porter's Three Basic Types of Competitive Advantage
4 Stages of Hypercompetition
Special Interest Group

Are you interested in Competitive Advantage? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:

Competitive Advantage
Knowledge Center

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 21-4-2021. All names of their owners.