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10 Routes to Competitive Advantage
Colin Holmes, Business Consultant, United Kingdom, Member
In todays lean, time starved world, competitive advantage is the way forward. I have produced the following 10 routes to competitive advantage to simplify the process especially for the small business owner.
1. People. 2. Method. 3.Procurement. 4. Design. 5. Exploit Technology. 6.Continuous Improvement. 7. Location. 8. Service. 9. Brand. 10, You.
For further reference see advantee.com
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Market Domination as Competitive Advantage
Colin Holmes, Business Consultant, United Kingdom, Member Hi Paul, yes it can because whoever has the market domination has achieved it through the 10 routes to competitive advantage either by number 4 design, say like the Dyson vacuum cleaner or number 9 brand, as in the case of McDonalds, or a combination of both. Other businesses who achieve market domination use number 5, exploit technology as in the case of microsoft and further support this with number 4, design and number 9, brand.
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