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Colin Holmes, Business Consultant, United Kingdom
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In todays lean, time starved world, competitive advantage is the way forward. I have produced the following 10 routes to competitive advantage to simplify the process especially for the small business owner.
1. People. 2. Method. 3.Procurement. 4. Design. 5. Exploit Technology. 6.Continuous Improvement. 7. Location. 8. Service. 9. Brand. 10, You.
For further reference see advantee.com
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paul demba, ICT Consultant, Kenya
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Is Market Domination a (Route to) Competitive Advantage?
What about market domination, can that be called competitive advantage?
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Colin Holmes, Business Consultant, United Kingdom
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Market Domination as Competitive Advantage
Hi Paul, yes it can because whoever has the market domination has achieved it through the 10 routes to competitive advantage either by number 4 design, say like the Dyson vacuum cleaner or number 9 brand, as in the case of McDonalds, or a combination of both. Other businesses who achieve market domination use number 5, exploit technology as in the case of microsoft and further support this with number 4, design and number 9, brand.
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Joao Viggiani, Consultant, Brazil
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Competitive Advantage
I believe Mr. Demba had in mind market domination (...)
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Ramoni Aderoju, Financial Consultant, Nigeria
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Competitive Advantage Leads to Market Dominance
In my view, Porter's teaching on competitive advan (...)
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Amir Murtaza, Pakistan
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On Routes to Competitive Advantage: #6
There is one rule for competitive advantage and th (...)
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