10 Routes to Competitive Advantage

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Competitive Advantage > Best Practices

Colin Holmes, Business Consultant, United Kingdom
In todays lean, time starved world, competitive advantage is the way forward. I have produced the following 10 routes to competitive advantage to simplify the process especially for the small business owner. 1. People. 2. Method. 3.Procurement. 4. Design. 5. Exploit Technology. 6.Continuous Improvement. 7. Location. 8. Service. 9. Brand. 10, You. For further reference see advantee.com (...) Read more? Sign up for free

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  paul demba, ICT Consultant, Kenya

Is Market Domination a (Route to) Competitive Advantage?

What about market domination, can that be called competitive advantage?

  Colin Holmes, Business Consultant, United Kingdom

Market Domination as Competitive Advantage

Hi Paul, yes it can because whoever has the market domination has achieved it through the 10 routes to competitive advantage either by number 4 design, say like the Dyson vacuum cleaner or number 9 brand, as in the case of McDonalds, or a combination of both. Other businesses who achieve market domination use number 5, exploit technology as in the case of microsoft and further support this with number 4, design and number 9, brand.

  Joao Viggiani, Consultant, Brazil

Competitive Advantage

I believe Mr. Demba had in mind market domination (...)

  Ramoni Aderoju, Financial Consultant, Nigeria

Competitive Advantage Leads to Market Dominance

In my view, Porter's teaching on competitive advan (...)

  Amir Murtaza, Pakistan

On Routes to Competitive Advantage: #6

There is one rule for competitive advantage and th (...)

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