10 Routes to Competitive Advantage

Competitive Advantage
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Colin Holmes
Business Consultant, United Kingdom

10 Routes to Competitive Advantage

In todays lean, time starved world, competitive advantage is the way forward. I have produced the following 10 routes to competitive advantage to simplify the process especially for the small business owner. 1. People. 2. Method. 3.Procurement. 4. Design. 5. Exploit Technology. 6.Continuous Improvement. 7. Location. 8. Service. 9. Brand. 10, You. For further reference see advantee.com


paul demba
ICT Consultant, Kenya

Is Market Domination a (Route to) Competitive Advantage?

What about market domination, can that be called competitive advantage?

Colin Holmes
Business Consultant, United Kingdom

Market Domination as Competitive Advantage

Hi Paul, yes it can because whoever has the market domination has achieved it through the 10 routes to competitive advantage either by number 4 design, say like the Dyson vacuum cleaner or number 9 brand, as in the case of McDonalds, or a combination of both. Other businesses who achieve market domination use number 5, exploit technology as in the case of microsoft and further support this with number 4, design and number 9, brand.

Joao Viggiani
Consultant, Brazil

Competitive Advantage

I believe Mr. Demba had in mind market domination in situations of imperfect competition markets, wh... Sign up

Ramoni Aderoju
Financial Consultant, Nigeria

Competitive Advantage Leads to Market Dominance

In my view, Porter's teaching on competitive advantage is clear. Market domination can be achieved u... Sign up

Amir Murtaza

On Routes to Competitive Advantage: #6

There is one rule for competitive advantage and that is CONTINUOUS IMPROVEMENT. These two wordd will... Sign up


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Life Cycle Approach to Competitive Advantage
Focus your Efforts in Building Competitive Advantage
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