Case studies in "Cost Leadership"

Competitive Advantage
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Girish Ketkar
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  Joao Viggiani, Consultant, Brazil
 

A Common Cost Leadership Strategy Error

Undeveloped countries often fall into a trap: entrepreneurs confuse low cost strategies with slave-like labor conditions - absurdly low wages and stressing working conditions - to allow for the practice of low prices. This is really wrong.
Low cost is obtained by a highly productive work force and installations, highly efficient processes and large production and sales scales. These conditions are seldom found in companies in low developed countries such as Brazil, India and specially African countries.
These misleading ideas end up in poverty, not in the creation of wealth, which is the utmost objective of effective managers.

  Amit S Verulkar, Manager, India
 

Cost Leadership Examples

Air Deccan, Mahindra & Mahindra. (...)

  George Ocarl, Project Manager, Kenya
 

Kenyan Cost Leadership Example

In Kenya we have an excellent example of cost lead (...)

  Bernhard Keim, Business Consultant, Germany
 

Becoming the Cost Leader Might Be Seductive But Rarely Works

Mobile phone companies have one thing in common: h (...)

 
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