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Girish Ketkar
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Case studies in "Cost Leadership"
Are there any recent case studies to demonstrate how firms can compete on the basis of cost leadership?
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Joao Viggiani
Consultant, Brazil
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A Common Cost Leadership Strategy Error
Undeveloped countries often fall into a trap: entrepreneurs confuse low cost strategies with slave-like labor conditions - absurdly low wages and stressing working conditions - to allow for the practice of low prices. This is really wrong.
Low cost is obtained by a highly productive work force and installations, highly efficient processes and large production and sales scales. These conditions are seldom found in companies in low developed countries such as Brazil, India and specially African countries.
These misleading ideas end up in poverty, not in the creation of wealth, which is the utmost objective of effective managers.
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Amit S Verulkar
Manager, India
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Cost Leadership Examples
Air Deccan, Mahindra & Mahindra. (...)
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George Ocarl
Project Manager, Kenya
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Kenyan Cost Leadership Example
In Kenya we have an excellent example of cost lead (...)
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Bernhard Keim
Business Consultant, Germany
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Becoming the Cost Leader Might Be Seductive But Rarely Works
Mobile phone companies have one thing in common: h (...)
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