Life Cycle Approach to Competitive Advantage


 
Competitive Advantage > Best Practices Log in

Life Cycle Approach to Competitive Advantage
Geert van der Horst
Rita Gunther McGrath and Ian C. MacMillan in MITSloan Management Review Vol 50 No 3 mention the term Transient Competitive Advantage. I looked up the term "transient" and it means "valid for a limited time". The authors do not see Competitive Advantage as an ON/OFF phenomenon (in which you either have a competitive advantage or you don't), but as a wave, following a kind of product life cycle, with following phases: Launch, Ramp up, Exploitation and Erosion.
During the wave your competitive advantage varies in strength: it is weak in the beginning (launch and ramp up) then strong (exploitation) and then declines again (erosion).
 

 
Transient Competitive Advantage
Juergen Peterke, Management Consultant, Germany, Member
I found these 4 phases mentioned by McGrath and MacMIllan as Transient Competitive Advantage very interesting. Thank you....Sign up
 

 
Life-cycle Approach to Competitive Advantage
Goodnews Cadogan
I support the transient approach to competitive advantage.
The foundations thereof lie both in the internal environment (the organization dynamic...Sign up
 

 















 


Special Interest Group Leader

Competitive Advantage
Summary
Forum

Best Practices
Expert Tips

Resources



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V15.0 - Last updated: 17-12-2018. All names of their owners.