Life Cycle Approach to Competitive Advantage




Competitive Advantage
Knowledge Center

Translate

Forum
16
Geert van der Horst, Netherlands

Life Cycle Approach to Competitive Advantage

Rita Gunther McGrath and Ian C. MacMillan in MITSloan Management Review Vol 50 No 3 mention the term Transient Competitive Advantage. I looked up the term "transient" and it means "valid for a limited time". The authors do not see Competitive Advantage as an ON/OFF phenomenon (in which you either have a competitive advantage or you don't), but as a wave, following a kind of product life cycle, with following phases: Launch, Ramp up, Exploitation and Erosion.
During the wave your competitive advantage varies in strength: it is weak in the beginning (launch and ramp up) then strong (exploitation) and then declines again (erosion).
 

Rating

 
2
Juergen Peterke
Management Consultant, Germany
 

Transient Competitive Advantage

I found these 4 phases mentioned by McGrath and MacMIllan as Transient Competitive Advantage very interesting. Thank you.

 
3
Goodnews Cadogan, South Africa
 

Life-cycle Approach to Competitive Advantage

I support the transient approach to competitive advantage. The foundations thereof lie both in the ... Sign up

   

More on Competitive Advantage:
Summary
Discussion Topics
🥇 Quotes Competitive Advantage
🥈 10 Routes to Competitive Advantage
🥉 Case studies in "Cost Leadership"
How Can Logistics Help to Achieve a Competitive Advantage?
Stuck in the Middle?
Changing from a Cost Leadership Strategy Into Differentiation
Competition versus Cooperation
Competitive Advantage or Die?
What is Competitive Advantage?
Competitive Advantage in a Monopolistic Market?
Health/Fitness Club Industry Analysis
👀Life Cycle Approach to Competitive Advantage
Focus your Efforts in Building Competitive Advantage
What are the Risks of a Differentiation Strategy?
Competitive Advantage in Tough Times
🔥 Is Superior Value to Customers a Competitive Advantage?
Knowledge Management is more important than CA
Weaknesses of Porter's Three Basic Types of Competitive Advantage
4 Stages of Hypercompetition
Why are Firms Different? Why Successful Firms Differ?
Cost and Value in Analysis of Competitive Advantage: 2 Sides of the Same Coin?
Successful Companies: Only Three Rules Needed?
The Role of AI in Competitive Advantage
Special Interest Group

Do you know a lot about Competitive Advantage? Become our SIG Leader

Competitive Advantage
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2023 12manage - The Executive Fast Track. V16.1 - Last updated: 7-6-2023. All names of their owners.