Life Cycle Approach to Competitive Advantage

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Rita Gunther McGrath and Ian C. MacMillan in MITSloan Management Review Vol 50 No 3 mention the term Transient Competitive Advantage. I looked up the term "transient" and it means "valid for a limited time". The authors do not see Competitive Advantage as an ON/OFF phenomenon (in which you either have a competitive advantage or you don't), but as a wave, following a kind of product life cycle, with following phases: Launch, Ramp up, Exploitation and Erosion. During the wave your competitive advantage varies in strength: it is weak in the beginning (launch and ramp up) then strong (exploitation) and then declines again (erosion). (...) Read more? Sign up for free

		Juergen Peterke Management Consultant, Germany
	Transient Competitive Advantage I found these 4 phases mentioned by McGrath and MacMIllan as Transient Competitive Advantage very interesting. Thank you.

		Goodnews Cadogan
	Life-cycle Approach to Competitive Advantage I support the transient approach to competitive ad (...)