Life Cycle Approach to Competitive Advantage

Competitive Advantage
Knowledge Center

  

Next Topic
Competitive Advantage > Forum > Life Cycle Approach to Competitive Advantage

Life Cycle Approach to Competitive Advantage
Geert van der Horst
Rita Gunther McGrath and Ian C. MacMillan in MITSloan Management Review Vol 50 No 3 mention the term Transient Competitive Advantage. I looked up the term "transient" and it means "valid for a limited time". The authors do not see Competitive Advantage as an ON/OFF phenomenon (in which you either have a competitive advantage or you don't), but as a wave, following a kind of , with following phases: Launch, Ramp up, Exploitation and Erosion. During the wave your competitive advantage varies in strength: it is weak in the beginning (launch and ramp up) then strong (exploitation) and then declines again (erosion). (...) Read more? Sign up for free 		 

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

    Log in

 
Transient Competitive Advantage
Juergen Peterke, Management Consultant, Germany, Member
I found these 4 phases mentioned by McGrath and MacMIllan as Transient Competitive Advantage very interesting. Thank you.
 

   

         
Special Interest Group Leader

Interested? Sign up for free.


Competitive Advantage
Summary
Forum
Best Practices


Competitive Advantage
Knowledge Center

  

Next Topic


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2019 12manage - The Executive Fast Track. V15.2 - Last updated: 10-12-2019. All names ™ of their owners.