Health/Fitness Club Industry Analysis

12manage is looking for contributors...

Competitive Advantage > Forum Log in

Health/Fitness Club Industry Analysis
Edmond Liname
I am the Marketing consultant of a Health & fitness club in Maseru, the capital city of Lesotho. Within a radius of about 10 kilomitres, there are two more fitness clubs. I would like to get the guidelines on how to conduct my analysis as I want my club to remain the market leader!

Who is your Customer?
Bernhard Keim, Premium Member
The question you should ask yourself: what is the difference, that makes a difference for your customers? And does it matter to your customers?
I could tell you easily what I do not like at most fitness clubs. E.g. they have to be absolutely clean. Smelly, filthy clubs are a no go. Think yourself what you/other people might dislike in a normal club.
What about women? Do you offer times when they can workout without men?
What about children? May be you can offer them low-cost training facilities at times, when the club is not frequented a lot.
In short: if it is not different, it's not strategic. Copying competitors might work, but won't provide lasting advantage.



  Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  

Special Interest Group Leader

You here

More on Competitive Advantage
Best Practices

Expert Tips


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V14.1 - Last updated: 20-7-2018. All names of their owners.