Health/Fitness Club Industry Analysis

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Health/Fitness Club Industry Analysis
Edmond Liname
I am the Marketing consultant of a Health & fitness club in Maseru, the capital city of Lesotho. Within a radius of about 10 kilomitres, there are two more fitness clubs. I would like to get the guidelines on how to conduct my analysis as I want my club to remain the market leader!

Who is your Customer?
Bernhard Keim, Business Consultant, Germany, Premium Member
The question you should ask yourself: what is the difference, that makes a difference for your customers? And does it matter to your customers?
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