Competitive Advantage in Tough Times

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Competitive Advantage in Tough Times
michel van wijk, netherlands
Does need to change, in tough times, imply that one has to do things different or different things? In times of tough business circumstances, the core of change mgt is best translated in a return to basics, to your USPís: Make all co-workers aware of what you are best in; re-invent core competences; be critical on all activities that add no value for your customers: cut these costs; be sure that you provide a product, service that is unmistakable appreciated by your customers: provide clear above average price-performance; communicate without reserve your added values to all your business relations and your staff.
This approach of change mgt in tough times, is core to CUSOE: improve customer satisfaction & operate excellent. It implies that smart and effective work are mainstream, that customer value = return on investment is leading, that operational excellence = efficient work processes and minimized defects result in both cost savings and a positive effect on satisfaction for employees.

Tough Times
Colin Holmes, Business Consultant, United Kingdom



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