Components of Effective Persuasion Capability

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Components of Effective Persuasion Capability
Paula Kokare, Project Manager, Switzerland, Premium Member
Described as oneís ability to intentionally and successfully influence another person in order to overcome another personís resistance, Hargie (2011) defines three important components of effective persuasion:
  • CHARACTERISTICS OF THE PERSUADER: the effectiveness of the agent to persuade the target is closely related to the various forms of power that the agent holds; his sense of humor; physical attractiveness and the relationship with the target.
    1. An agentís power can exhibit forms such as senior organisational role; ability to control rewards and punishments; access to unique information; a recognised social role or possession of a specific and unique knowledge.
    2. Humor builds a stronger rapport between the audience and the speaker. It also improves listenersí focus, acceptance and positive attitude towards the idea being communicated.
    3. Physically attractive people have been observed to receive positive reactions from o...Sign up


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