Components of Effective Persuasion Capability

Persuasion Theory
Knowledge Center

 

Next Topic

Persuasion Theory > Forum

Paula Kokare, Project Manager, Switzerland
Described as oneís ability to intentionally and successfully influence another person in order to overcome another personís resistance, Hargie (2011) defines three important components of effective persuasion:
  • CHARACTERISTICS OF THE PERSUADER: the effectiveness of the agent to persuade the target is closely related to the various forms of power that the agent holds; his sense of humor; physical attractiveness and the relationship with the target.
    1. An agentís power can exhibit forms such as senior organisational role; ability to control rewards and punishments; access to unique information; a recognised social role or possession of a specific and unique knowledge.
    2. Humor builds a stronger rapport between the audience and the speaker. It also improves listenersí focus, acceptance and positive attitude towards the idea being communicated.
    3. Physically attractive people have been observed to receive positive reactions from other people (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


 
More on Persuasion Theory
Summary
Forum
Components of Effective Persuasion Capability
🔥Persuasion Theory in Political Elections
Hypothesis of Persuasion Theory?
Best Practices
🥇Theoretical Frameworks for Persuasion Campaigns to Change Behavior
🥈How to Influence Others Without Using Authority: The Cohen-Bradford Influence Model
Special Interest Group Leader

Are you an expert in Persuasion Theory? Sign up for free


Persuasion Theory
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2020 12manage - The Executive Fast Track. V15.6 - Last updated: 21-10-2020. All names ô of their owners.