Theoretical Frameworks for Persuasion Campaigns to Change Behavior

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Theoretical Frameworks for Persuasion Campaigns to Change Behavior
Binta Suleiman, Member
I am interested in persuasion theory and its practical application.
However, as a trainer, I realise that most students have problems understanding what theoretical frameworks to apply in the design of their persuasion programs. Who can help in this?

Theoretical versus Practical Knowledge
Shruti Misra, Member
Hi Binta. in today's world, experience and practical knowledge is important.
You can design the lessons around theoretical frameworks in ways to help your students to understand them better. For example, you can try experimenting with role plays, videos, etc. to make learning more fun.
This will also help to make your classes more interactive and fun.

Discussing Applications of Business Frameworks
Jaap de Jonge, Editor
Also recommend your students to join 12manage as a way to discuss various concepts and frameworks with people operating in management practice ;-).

Mobile Marketing
Olaleye Sunday Adewale, Member
I wish to examine how to use mobile marketing to retain customers in a retailing context. Which theory or theories did you think I can use best. I am thinking of focussing on emerging social mobile apps. Thanks.


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