Personnel Marketing and Strategy

Personnel Management
Knowledge Center

 
Personnel Management > Forum

New Topic


Sarah Daghman
Lecturer, Russian Federation
🔥NEW The success of any enterprise largely depends on the level of professionalism, as well as on the technical and soft skills of its employees. Personnel is a key factor for enterprises to survive. Even if a firm is making only minimum investments, yet makes proficient use of "human resources", it can achieve a high performance. Therefore, all companies (whether small, medium, or large) try to find the most suitable personnel. One possible way to achieve this is through the use of "personnel marketing". What Is Personnel Marketing? Definition Personnel marketing is a special part of personnel management and of marketing. it is defined as "a managerial activity of an enterprise aimed at simultaneously meeting its needs in necessary personnel and the identified needs of existing and potential employees by retaining (or attracting) them through a set of measures ensuring attractiveness of positions / vacancies, payments / remuneration, etc." (Gladka and Fedorova). Personnel marketing als (...) Read more? Sign up for free

  Graham Williams
Management Consultant, South Africa
 

Some Warnings Regarding Personnel Marketing. Cautions

I can see the motive and need for an audience outs (...)

  Maurice Hogarth
Consultant, United Kingdom
 

The Need to Coordinate HR & Operational Management Responsibilities for Personnel Marketing

With respect to the definition of personnel market (...)

  GIANLUCA ARU
Manager, Italy
 

Remember to Ask Existing Employees for Input

In wanting to promote new concepts, new ideas inte (...)

 

More on Personnel Management
Summary
Forum
Definition of Personnel
Personnel Marketing and Strategy
Definition of Personnel Management
Difference Between HRM and Personnel Management
Special Interest Group

Are you interested in Personnel Management? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:


Personnel Management
Knowledge Center

 


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.7 - Last updated: 26-1-2021. All names of their owners.