Personnel Marketing and Strategy

Personnel Management
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Sarah Daghman
Lecturer, Russian Federation
🔥NEW The success of any enterprise largely depends on the level of professionalism, as well as on the technical and soft skills of its employees. Personnel is a key factor for enterprises to survive. Even if a firm is making only minimum investments, yet makes proficient use of "human resources", it can achieve a high performance. Therefore, all companies (whether small, medium, or large) try to find the most suitable personnel. One possible way to achieve this is through the use of "personnel marketing". What Is Personnel Marketing? Definition Personnel marketing is a special part of personnel management and of marketing. it is defined as "a managerial activity of an enterprise aimed at simultaneously meeting its needs in necessary personnel and the identified needs of existing and potential employees by retaining (or attracting) them through a set of measures ensuring attractiveness of positions / vacancies, payments / remuneration, etc." (Gladka and Fedorova). Personnel marketing als (...) Read more? Sign up for free

  Graham Williams
Management Consultant, South Africa

Some Warnings Regarding Personnel Marketing. Cautions

I can see the motive and need for an audience outs (...)

  Maurice Hogarth
Consultant, United Kingdom

The Need to Coordinate HR & Operational Management Responsibilities for Personnel Marketing

With respect to the definition of personnel market (...)

Manager, Italy

Remember to Ask Existing Employees for Input

In wanting to promote new concepts, new ideas inte (...)


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