Surrogation

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Performance Management > Forum > Surrogation

Surrogation
Jaap de Jonge, Management Consultant, Netherlands
In wars and extreme poverty, desperate people use various kinds of inferior substitutes for products like bread, coffee and tobacco. These are called "surrogates". Likewise, in performance management the human tendency or cognitive bias to confuse and substitute what’s being measured with the metric itself can also be called "SURROGATION".

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