80-20 Rule in Broadcasting


 
Pareto Principle > Forum > 80-20 Rule in Broadcasting

80-20 Rule in Broadcasting
Ibrahim Turundu, CEO, Nigeria, Member
When Brian Tracy's "Eat that frog" introduced me to Pareto principle some years back, I called for our marketing books and to my surprise only about 20% of advertising agencies placed adverts worth more than 80% of our revenue on our stations.
We altered our revenue drive strategy so that 20% from top management and best sales staff followed up on 20% big clients while other staff followed up on the 80% majority. Results were immediately impressive.
Agencies are also mainly interested in placing adverts adjacent to news and a few high audience shows, loosely relating to the Pareto principle!
Now it all sounds like common sense, but discovering the rule and using it to our advantage was like magic....Sign up
 

     
Special Interest Group Leader

Interested? Sign up for free.


Pareto Principle
Summary
Forum
Best Practices

 



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.0 - Last updated: 17-6-2019. All names of their owners.