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Combining Outsourcing with the Wisdom of the Crowd: Crowdsourcing
Anneke Zwart, Student (University), Netherlands, Moderator
In the HBR of April 2013, K.J.Boudreau and K.R. Lakhani are writing about the concept of Crowdsourcing (C). According to them C is a recent development in which organizations use the crowd for problem solving, innovation, research and consultancy; it has already resulted in a lot of success stories. But still there exist only few organizations that use crowd-sourcing, mainly because managers’ are not able to distinguish which problems crowds can better deal with than the internal organization. In this article, the four types of C and kind of issues that crowds can handle better than the internal organization and vice versa are outlined. Furthermore, guidance is given on picking the best type of crowd-sourcing in particular situations.
 1. A Crowd Contest means that a sponsor runs a contest to find the best s...
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