Combining Outsourcing with the Wisdom of the Crowd: Crowdsourcing


 
Outsourcing > Forum Log in

Combining Outsourcing with the Wisdom of the Crowd: Crowdsourcing
Anneke Zwart, Student (University), Netherlands, Moderator
In the HBR of April 2013, K.J.Boudreau and K.R. Lakhani are writing about the concept of Crowdsourcing (C). According to them C is a recent development in which organizations use the crowd for problem solving, innovation, research and consultancy; it has already resulted in a lot of success stories. But still there exist only few organizations that use crowd-sourcing, mainly because managers’ are not able to distinguish which problems crowds can better deal with than the internal organization. In this article, the four types of C and kind of issues that crowds can handle better than the internal organization and vice versa are outlined. Furthermore, guidance is given on picking the best type of crowd-sourcing in particular situations.

1. A Crowd Contest means that a sponsor runs a contest to find the best s...Sign up
 

 
 


Special Interest Group Leader

Outsourcing
Summary
Forum
Best Practices

Expert Tips

Resources



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2018 12manage - The Executive Fast Track. V14.1 - Last updated: 24-10-2018. All names ™ of their owners.