Today’s dynamic business environment provokes an increasing pressure for companies to innovate in order to stay competitive. Companies need to find their way In triggering innovative, experimental behavior and creativity. In order to do this, they are required to depart from the traditional ways of doing business. However, departing from familiar paths and triggering innovative behavior, is risky and goes hand in hand with uncertainties. Many organizations are risk averse and have anti-innovative structures. "Many organizations hope that their personnel will think more creatively and take risks, but they are rewarded for well-proven, trusted methods and fault-free work’’ (Martins and Terblanche, 2003).
Although Kriegesmann, Kley and Schwering (2007) agree that the majority of errors that happen in organizations cannot be tolerated, there is one particular type of failure that must sometimes be tolerated because of its innovative potential. This type of error is called a creative err (...) Read more? Sign up for free