Make your Employee Value Proposition More Human?

Organizational Commitment
Knowledge Center


Jaap de Jonge
Editor, Netherlands

Make your Employee Value Proposition More Human?

According to recent Gartner HR research, in order to attract and retain talent and increase employee satisfaction and organizational commitment, organizations should rethink their "Employee Value Proposition" (EVP) and deliver a more "human deal". Today, HR leaders have to include more than just a good salary and even great benefits and perks in their EVP-mix. Companies must now offer a more human deal that centers on the "whole person".
Why? Employees increasingly expect a life experience not just an employee experience that match their needs.
Such new "human deal" and life experience encompasses 5 attributes:
  1. DEEPER CONNECTIONS between work and private life.
  2. RADICAL FLEXIBILITY: Employees should have extensive control over their own work and schedule.
  3. PERSONAL GROWTH: Career coaching, community service, extensive learning opportunities.
  4. HOLISTIC WELL-BEING: From financial and family well-being to mental health.
  5. SHARED PURPOSE: Between the employee and their organization
❗Note that to actually make this happen, managers are playing a crucial role.
The result? According to the research firm, employee satisfaction may increase by up to 15%.

⇨ What do you think? Should companies and managers show more interest and get more involved in the private life of their employees, or should managers maintain a distance to the private life of their staff, and respect their privacy?

Read more: "Reinventing the Employee Value Proposition: The Human Deal" (2021), Gartner.


Alan Power
United Kingdom

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Elizabeth Korasare
CEO, Ghana

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Alkhaly Mohamed Tahey Conde
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