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From Mass to Influencer Marketing
Stefka Nenkova, Student (University), Netherlands, Premium Member
According to some views, today’s marketing is losing its effectiveness and is even considered “broken” (Brown and Hayes, 2008). A possible reason is that it does not contribute to sales in as direct and tangible way as before. The wide public is targeted by too many messages that are very similar to each other and not very believable.
Could a company target only specific third parties, which are interested in their service or product and which could affect the purchasing decisions of custom... Read more? Sign up for free
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Special Interest Group Leader
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Opinion Leaders
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Summary
Forum
- From Mass to Influencer Marketing
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