From Mass to Influencer Marketing

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🔥NEW According to some views, today’s marketing is losing its effectiveness and is even considered “broken” (Brown and Hayes, 2008). A possible reason is that it does not contribute to sales in as direct and tangible way as before. The wide public is targeted by too many messages that are very similar to each other and not very believable. Could a company target only specific third parties, which are interested in their service or product and which could affect the purchasing decisions of customers? Such approach would save money and lead to efficiency and eventually to an increase in sales. INFLUENCER MARKETING Influencer marketing is the approach which attempts to identify specific third parties, referred to as influencers, and to find the best way to approach them (Brown and Hayes, 2008). INFLUENCERS DEFINITION: Brown and Hayes consider an influencer as “a third-party who significantly shapes the customer’s purchasing decision, but may never be accountable for it”. This means (...) Read more? Sign up for free

		Molokanova Professor, Ukraine
	From Mass to Influency Marketing In other words, influencer marketing is about the (...)

		Teresa Dian Chew Consultant, Malaysia
	Influencer Marketing Powerful Tool in Social Networks I agree with the concept of influencer marketing i (...)

		Latif Salifu Kasim Entrepreneur, Ghana
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		srinivas Lecturer, India
	A Conscious Based Approach to Influence Marketing I think we can influence the decisions taken based (...)

		EDUARDO WEXMAN Management Consultant, Chile
	Influencer Marketing in the Wine Industry The wine industry is one example where influencers (...)

		Eugene Laslo Consultant, Hungary
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		Khalil Rajati industrial enginer, Iran
	Influencer Marketing in the Pharmaceutical Industry For pharmaceutical products the influencers can be (...)

		srinivas Lecturer, India
	Ethics in Advertising @Eugene Laslo: you would agree that ethics as such (...)

		Jaap de Jonge Editor, Netherlands
	Micro Influencer Marketing Social media like facebook, twitter and youtube ha (...)

		Sivakumar Business School Marketer, India
	Evangelism Marketing - Story Building (PR) - Opinion Leaders Evangelism marketing - Story Building (PR) - Opini (...)

		Salvatore Clemente Business Consultant, Italy
	From Mass to Influencer Marketing What about word of mouth marketing? This is the ol (...)

		oscar charles sanga Tanzania
	The Power of Persuasion to Influencer Marketing What do you think of persuasion role in this? You (...)

		David Harland Consultant, United Kingdom
	Difficulties with Influencer Marketing I've been observing a ($2b t/o) firm over the last (...)

		Mike Allen Strategy Consultant, United Kingdom
	History of Influencer Marketing Pfizer started this approach with USA farmers in t (...)

		Sarah Daghman Lecturer, Russian Federation
	The 4M's of Influencer Marketing With the arrival of social media, influencer marke (...)