From Mass to Influencer Marketing

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Opinion Leaders > Best Practices > From Mass to Influencer Marketing

From Mass to Influencer Marketing
Stefka Nenkova, Student (University), Netherlands, Premium Member
According to some views, today’s marketing is losing its effectiveness and is even considered “broken” (Brown and Hayes, 2008). A possible reason is that it does not contribute to sales in as direct and tangible way as before. The wide public is targeted by too many messages that are very similar to each other and not very believable.
Could a company target only specific third parties, which are interested in their service or product and which could affect the purchasing decisions of custom... Read more? Sign up for free
 

 
From Mass to Influency Marketing
Molokanova, Professor, Ukraine, Member
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Influencer Marketing Powerful Tool in Social Networks
Teresa Dian Chew, Consultant, Malaysia, Member
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Influential Marketing? What's the Difference?
Latif Salifu Kasim, Entrepreneur, Ghana, Member
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A Conscious Based Approach to Influence Marketing
srinivas, Lecturer, India, Member
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Influencer Marketing in the Wine Industry
EDUARDO WEXMAN, Management Consultant, Chile, Member
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Ethics in Advertising???
Eugene Laslo, Consultant, Hungary, Member
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Influencer Marketing in the Pharmaceutical Industry
Khalil Rajati, industrial enginer, Iran, Member
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Ethics in Advertising
srinivas, Lecturer, India, Member
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Micro Influencer Marketing
Jaap de Jonge, Innovation Consultant, Netherlands
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Evangelism Marketing - Story Building (PR) - Opinion Leaders
Sivakumar , Business School Marketer, India, Member
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From Mass to Influencer Marketing
Salvatore Clemente, Business Consultant, Italy, Member
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The Power of Persuasion to Influencer Marketing
oscar charles sanga, Tanzania, Member
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Difficulties with Influencer Marketing
David Harland, Consultant, United Kingdom, Member
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History of Influencer Marketing
Mike Allen, Interim Manager, United Kingdom, Member
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Best Practices
  • From Mass to Influencer Marketing


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