The Value of an Opinion of Someone

Opinion Leaders
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Dr. Luis De La Cruz
Professor, United States

The Value of an Opinion of Someone

Everyone with access to the Internet opines. Opinions have value only to its owner and those that choose to share the same opinion. Pundits in the media opine but are not opinion makers, an opinion maker earns the trust of the people whose opinions will be influenced.
Opinion is not power, it's influence. Influence is based on referent power, or expert power much more than positional power. It takes time to become acknowledged in both roles. The media networks refresh the screen changing the faces of those who opine to give news a new look regardless of substance; How can these temporary roles earn credibility? And that is my opinion!

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