Finding Opinion Leaders in a Market
How can we identify the (key) opinion leaders in a particular (healthcare) market? What kind of tools exist to locate opinion leaders?
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Guillermo Linares, Mexico
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Cartesian Logic
Opinion leaders base their power on communicating their what seems to be personal thoughts or, in a referenced position, this opinion has to be related with people’s mind.
They are well connected with the media, and have enough power to be heard by many.
When they are visible to the crowd, the messages have to be congruent with a certain way of thought of the listener, to alienate any previous judgments.
Where I work, we use a tool named addressed perception to influence the meaningful points of the mass perception, to make the message understandable and also received by the unconscious, in a way the mass recognizes this opinion as their own, although not the same as what they believed before.
In the healthcare market the lead is on the ones who posses power to spread the message in a consistent and accurate way via the people commonly assumed to know something. Government authorities and commonly known researchers are the ones to look for.
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Timo Lahtinen, Finland
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The Opinion Leader
I agree with Louis E. Evans about the cultural aspect, the social and communicative characteristics.... Sign up
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Dhiraj Relli, India
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Opinion Leaders -- Identification, Leveraging to Advantage
It is very difficult to identify opinion leaders and leverage them to organisation's' advantage. Opi... Sign up
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Allemeersch Johan, Belgium
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Listening to Experts
Every doctor has his true example. Someone form the university or a colleague. The one they call whe... Sign up
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