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Germain Edwards
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How can we identify the (key) opinion leaders in a particular (healthcare) market? What kind of tools exist to locate opinion leaders? (...) Read more? Sign up for free
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Guillermo Linares, Consultant, Mexico
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Cartesian Logic
Opinion leaders base their power on communicating their what seems to be personal thoughts or, in a referenced position, this opinion has to be related with people’s mind.
They are well connected with the media, and have enough power to be heard by many.
When they are visible to the crowd, the messages have to be congruent with a certain way of thought of the listener, to alienate any previous judgments.
Where I work, we use a tool named addressed perception to influence the meaningful points of the mass perception, to make the message understandable and also received by the unconscious, in a way the mass recognizes this opinion as their own, although not the same as what they believed before.
In the healthcare market the lead is on the ones who posses power to spread the message in a consistent and accurate way via the people commonly assumed to know something. Government authorities and commonly known researchers are the ones to look for.
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Rahul Srivastava, Manager, India
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Opinion Leader
Excellent information (...)
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dr vineet banga, Manager, India
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How to Find Opinion Leaders
- Identify people who are interested in change
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Ghulam Muhammad, HR Consultant, Pakistan
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Finding Good Opinion Leaders
Two things are very important in my opinion.
1. K (...)
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D P BABU, Strategy Consultant, India
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Hire Opinion Leaders
Opinion leaders are knowledge entrepreneurs who ex (...)
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Louis E. Evans, Analyst, United States
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Finding Opinion Leaders in a Market: Cultural Aspects
Identifying (key) opinion leaders in any market de (...)
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Luiz Araujo, Manager, Portugal
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Opinion Leaders n B2C and B2B
In my opinion there's two kinds of Opinion Leaders (...)
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PAT O REILLY, Ireland
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Opinion Leaders
This is where we use sociology to find the best pr (...)
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Timo Lahtinen
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The Opinion Leader
I agree with Louis E. Evans about the cultural asp (...)
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Victor M Guerra Martinez, Student (MBA), Mexico
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Finding Opinion Leaders in a Market
"Market Opinion Leader": A person who influences o (...)
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Jahanbakhsh Jahansouz, Project Manager, Iran
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Opinion Leaders Identification
These are minimum qualifications of appropriate op (...)
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Wilf Marshall, CxO / Board, United Kingdom
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Identifying Opinion Leaders
Again we have a good collection of views on a diff (...)
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Dhiraj Relli
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Opinion Leaders -- Identification, Leveraging to Advantage
It is very difficult to identify opinion leaders a (...)
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ernest agbenohevi, Consultant, Ghana
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Identifying Opinion Leaders by their Following
Opinion leaders are very influencial persons or gr (...)
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Allemeersch Johan
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Listening to Experts
Every doctor has his true example. Someone form th (...)
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Special Interest Group Leader
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