Finding Opinion Leaders in a Market

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Germain Edwards

Finding Opinion Leaders in a Market

How can we identify the (key) opinion leaders in a particular (healthcare) market? What kind of tools exist to locate opinion leaders?

  Guillermo Linares
Consultant, Mexico

Cartesian Logic

Opinion leaders base their power on communicating their what seems to be personal thoughts or, in a referenced position, this opinion has to be related with people’s mind.
They are well connected with the media, and have enough power to be heard by many.
When they are visible to the crowd, the messages have to be congruent with a certain way of thought of the listener, to alienate any previous judgments.
Where I work, we use a tool named addressed perception to influence the meaningful points of the mass perception, to make the message understandable and also received by the unconscious, in a way the mass recognizes this opinion as their own, although not the same as what they believed before.
In the healthcare market the lead is on the ones who posses power to spread the message in a consistent and accurate way via the people commonly assumed to know something. Government authorities and commonly known researchers are the ones to look for.

  Rahul Srivastava
Manager, India

Opinion Leader

Excellent information (...)

  dr vineet banga
Manager, India

How to Find Opinion Leaders

- Identify people who are interested in change - (...)

  Ghulam Muhammad
HR Consultant, Pakistan

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Strategy Consultant, India

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  Louis E. Evans
Analyst, United States

Finding Opinion Leaders in a Market: Cultural Aspects

Identifying (key) opinion leaders in any market de (...)

  Luiz Araujo
Manager, Portugal

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In my opinion there's two kinds of Opinion Leaders (...)


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This is where we use sociology to find the best pr (...)

  Timo Lahtinen

The Opinion Leader

I agree with Louis E. Evans about the cultural asp (...)

  Victor M Guerra Martinez
Student (MBA), Mexico

Finding Opinion Leaders in a Market

"Market Opinion Leader": A person who influences o (...)

  Jahanbakhsh Jahansouz
Project Manager, Iran

Opinion Leaders Identification

These are minimum qualifications of appropriate op (...)

  Wilf Marshall
CxO / Board, United Kingdom

Identifying Opinion Leaders

Again we have a good collection of views on a diff (...)

  Dhiraj Relli

Opinion Leaders -- Identification, Leveraging to Advantage

It is very difficult to identify opinion leaders a (...)

  ernest agbenohevi
Consultant, Ghana

Identifying Opinion Leaders by their Following

Opinion leaders are very influencial persons or gr (...)

  Allemeersch Johan

Listening to Experts

Every doctor has his true example. Someone form th (...)

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