Finding Opinion Leaders in a Market

Opinion Leaders
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Germain Edwards, USA

Finding Opinion Leaders in a Market

How can we identify the (key) opinion leaders in a particular (healthcare) market? What kind of tools exist to locate opinion leaders?


Guillermo Linares, Mexico

Cartesian Logic

Opinion leaders base their power on communicating their what seems to be personal thoughts or, in a referenced position, this opinion has to be related with people’s mind.
They are well connected with the media, and have enough power to be heard by many.
When they are visible to the crowd, the messages have to be congruent with a certain way of thought of the listener, to alienate any previous judgments.
Where I work, we use a tool named addressed perception to influence the meaningful points of the mass perception, to make the message understandable and also received by the unconscious, in a way the mass recognizes this opinion as their own, although not the same as what they believed before.
In the healthcare market the lead is on the ones who posses power to spread the message in a consistent and accurate way via the people commonly assumed to know something. Government authorities and commonly known researchers are the ones to look for.

Rahul Srivastava
Manager, India

Opinion Leader

Excellent information... Sign up

dr vineet banga
Manager, India

How to Find Opinion Leaders

- Identify people who are interested in change - Ask the opinion from senior persons which people a... Sign up

Ghulam Muhammad
HR Consultant, Pakistan

Finding Good Opinion Leaders

Two things are very important in my opinion. 1. Knowledge is power. It means anyone who has more kn... Sign up

Strategy Consultant, India

Hire Opinion Leaders

Opinion leaders are knowledge entrepreneurs who extend their vision on a dynamic social, cultural, e... Sign up

Louis E. Evans
Analyst, United States

Finding Opinion Leaders in a Market: Cultural Aspects

Identifying (key) opinion leaders in any market depends on the culture. For example, in individualis... Sign up

Luiz Araujo
Manager, Portugal

Opinion Leaders n B2C and B2B

In my opinion there's two kinds of Opinion Leaders, one for each market: A) Opinion leaders in B2C ... Sign up


Opinion Leaders

This is where we use sociology to find the best practice - the theory of sociometry gives good insig... Sign up

Timo Lahtinen, Finland

The Opinion Leader

I agree with Louis E. Evans about the cultural aspect, the social and communicative characteristics.... Sign up

Victor M Guerra Martinez
Student (MBA), Mexico

Finding Opinion Leaders in a Market

"Market Opinion Leader": A person who influences others who belong to a social group. The ideas and ... Sign up

Jahanbakhsh Jahansouz
Project Manager, Iran

Opinion Leaders Identification

These are minimum qualifications of appropriate opinion leaders: - able to communicate with other p... Sign up

Wilf Marshall
CxO / Board, United Kingdom

Identifying Opinion Leaders

Again we have a good collection of views on a difficult subject to get a real hold on. A first level... Sign up

Dhiraj Relli, India

Opinion Leaders -- Identification, Leveraging to Advantage

It is very difficult to identify opinion leaders and leverage them to organisation's' advantage. Opi... Sign up

ernest agbenohevi
Consultant, Ghana

Identifying Opinion Leaders by their Following

Opinion leaders are very influencial persons or groups in a society. They are noted to have a follow... Sign up

Allemeersch Johan, Belgium

Listening to Experts

Every doctor has his true example. Someone form the university or a colleague. The one they call whe... Sign up


More on Opinion Leaders:
Discussion Topics
🔥From Mass to Influencer Marketing
👀Finding Opinion Leaders in a Market
Opinion Leader Personalities
The Value of an Opinion of Someone
Transformational Opinion Leaders
Polymorphic Leadership is Everywhere
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