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Parag Utekar, Student (MBA), India
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🔥 NEW Having some framework or guideline on how to respond to online reviews is important for businesses across industries, since approximately 89% of consumers tend to read/consult online reviews.
- How should a or customer services rep respond to positive and negative reviews?
- How does the response time impact the of the company?
- Should the response time be different for positive and negative reviews?
By analyzing lots of online reviews, Kerry et al. offer 5 principles for responding to customer reviews:
- ADDRESS A POSITIVE ONLINE REVIEW BY PROVIDING A GENERIC, SHORT RESPONSE. Based on a study, it was found that managers need to careful even with the positive reviews. A simple "Thank you" has only a small impact, and a more customized response is quickly perceived as promotional and thus disingenuous, which may negatively affect following reviews.
- DELAY RESPONSES FOR POSITIVE REVIEWS. Managers should delay their responses to positive reviews, till the time t (...) Read more? Sign up for free
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More on Online Corporate Reputation
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