Niche Marketing Plan

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Niche Marketing Plan
Amit Bhaumik, India
Can you give me your opinion ands comments on the following flow:
define segment?
define niche segment?
how are they different?
need to treat them different?
how do we approach this segment?
do we sell or do we create a need?
what are the strategies?
what products / product mix can be lined up?
nature of objections likely to be raised?
handling of these objections.
effective closing of the sale.
after sales.



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