Omnichannel Retailing: Tips and Best Practices

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Multi Channel Marketing (Multi Channel Strategy) > Forum > Omnichannel Retailing: Tips and Best Practices

Omnichannel Retailing: Tips and Best Practices
Chloe Xu, Australia, Premium Member
Omnichannel is a multichannel sales approach that aims to provide customers with a seamless shopping experience across all existing channels so that they will buy more. Typically omnichannel strategies focus on taking the customers online (to some web site), and use various promotions and coupons to promote this behaviour.
However, little attention has been given on examining the effectiveness of such promotions. Retailers typically neglect an important variable that may impact custo... Read more? Sign up for free
 

   

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Multi Channel Marketing (Multi Channel Strategy)
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