How to Use Social Media in the Sales Process

Multi Channel Marketing (Multi Channel Strategy)
Knowledge Center

 

Next Topic

Multi Channel Marketing (Multi Channel Strategy) > Forum > How to Use Social Media in the Sales Process

How to Use Social Media in the Sales Process
Diana Alexandrova, Entrepreneur, United Kingdom, Member
When we use an appropriate type of social media, this could benefit particular steps in the sales process. In order to do this effectively, a social media strategy is needed. The actual use should be managed by the collaborative efforts of both sales and marketing, which are considered to be the representatives of the firm that know the customers best. Andzulis, Panagopoulos and Rapp (2012) define several steps in the sales process and the respective role of social media:
  1. UNDERSTANDING THE CUSTOMER: This step is about gathering precise and timely information about opportunities from contacts in the marketplace to find potential clients. This can be achieved by participating in social networking sites. For example, joining field-specific LinkedIn groups.
  2. APPROACHING THE CUSTOMER: Social media allows sales people to gain the prospect’s attention, establish credibility and build rapport by posting topics on 12manage, news stories on Facebook; inviting participatio (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


   
Special Interest Group Leader

Are you an expert in this field? Sign up for free


Multi Channel Marketing (Multi Channel Strategy)
Summary
Forum
How to Use Social Media in the Sales Process
🔥Trends in Omnichannel Marketing
Omnichannel Retailing: Tips and Best Practices
Best Practices
🥇Build Strategic Partnerships as Marketing Channels
🥈Channel Marketing Strategies of Software Firms
🥉What is Global Distribution in Marketing?


Multi Channel Marketing (Multi Channel Strategy)
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2020 12manage - The Executive Fast Track. V15.5 - Last updated: 9-7-2020. All names ™ of their owners.