How to Use Social Media in the Sales Process

Multi Channel Marketing (Multi Channel Strategy)
Knowledge Center

 
Multi Channel Marketing (Multi Channel Strategy) > Forum

New Topic


Diana Alexandrova
Entrepreneur, United Kingdom
When we use an appropriate type of social media, this could benefit particular steps in the sales process. In order to do this effectively, a social media strategy is needed. The actual use should be managed by the collaborative efforts of both sales and marketing, which are considered to be the representatives of the firm that know the customers best. Andzulis, Panagopoulos and Rapp (2012) define several steps in the sales process and the respective role of social media: UNDERSTANDING THE CUSTOMER: This step is about gathering precise and timely information about opportunities from contacts in the marketplace to find potential clients. This can be achieved by participating in social networking sites. For example, joining field-specific LinkedIn groups. APPROACHING THE CUSTOMER: Social media allows sales people to gain the prospect’s attention, establish credibility and build rapport by posting topics on 12manage, news stories on Facebook; inviting participation in new product (...) Read more? Sign up for free

 

More on Multi Channel Marketing (Multi Channel Strategy)
Summary
Forum
How to Use Social Media in the Sales Process
🔥Trends in Omnichannel Marketing
Omnichannel Retailing: Tips and Best Practices
Channel Marketing Strategies of Software Firms
What is Global Distribution in Marketing?
Best Practices
Build Strategic Partnerships as Marketing Channels
Special Interest Group

Are you interested in Multi Channel Marketing (Multi Channel Strategy)? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:


Multi Channel Marketing (Multi Channel Strategy)
Knowledge Center

 


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2021 12manage - The Executive Fast Track. V15.7 - Last updated: 20-1-2021. All names ™ of their owners.