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Channel Marketing Strategies of Software Firms

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Multi Channel Marketing (Multi Channel Strategy)
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Zelkifli
Consultant, United Kingdom

Channel Marketing Strategies of Software Firms

I am looking for more information about channel marketing and what could be strategies used by software companies. Thank you..
 
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Thitiwut Srimanop
Professor, Thailand
 

Most of the Marketing Channel Want to Do Fast Money Easy Job

Most of the channel partners want to sell what is easy and gain more benefit. So I think that the software firm should make their products be easy to sell (put in the box if you can), low price but gain big sales volume or lowest customize and fit to any requirement. By the way, it is dependent on your target market of your software. Actually the developing countries need more develop in software industry compared to other industries such as Thailand and Asian countries. For the strategy is to find out those who have marketing channel network in each country such as Thailand.

 

More on Multi Channel Marketing (Multi Channel Strategy):
Summary
Discussion Topics
topic Build Strategic Partnerships as Marketing Channels
topic How to Use Social Media in the Sales Process
topic Omnichannel Retailing: Tips and Best Practices
🔥 Trends in Omnichannel Marketing
👀Channel Marketing Strategies of Software Firms
topic What is Global Distribution in Marketing?
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More on Multi Channel Marketing (Multi Channel Strategy):
Summary
Discussion Topics
topic Build Strategic Partnerships as Marketing Channels
topic How to Use Social Media in the Sales Process
topic Omnichannel Retailing: Tips and Best Practices
🔥 Trends in Omnichannel Marketing
👀Channel Marketing Strategies of Software Firms
topic What is Global Distribution in Marketing?
Special Interest Group

SIG Leader

Do you know a lot about Multi Channel Marketing (Multi Channel Strategy)? Become our SIG Leader

Knowledge Center

Multi Channel Marketing (Multi Channel Strategy)
Knowledge Center



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