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Build Strategic Partnerships as Marketing Channels
Thitiwut Srimanop, Professor, Thailand, Member
We can build a strategic partnership to be a marketing channel. Recently, many businesses are creating relationships with strategic partners and develop them as a strategic partner. In spite of different business domains, or cross industry, we will gain benefit for eachother such as a database, know-how, knowledge, marketing approach method, and more new marketing channels....
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Special Interest Group Leader
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Multi Channel Marketing (Multi Channel Strategy)
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