Build Strategic Partnerships as Marketing Channels

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Build Strategic Partnerships as Marketing Channels
Thitiwut Srimanop, Professor, Thailand

We can build a strategic partnership to be a marketing channel. Recently, many businesses are creating relationships with strategic partners and develop them as a strategic partner. In spite of different business domains, or cross industry, we will gain benefit for eachother such as a database, know-how, knowledge, marketing approach method, and more new marketing channels.

Strategic Partnership Creates New Channels for Marketing
Quazi Junaid Ahmed, Other, Bangladesh
Indeed cross-industry strategic partnerships with a win-win approach in most cases pays off. It helps to develop new channels of marketing.



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