Trends in Omnichannel Marketing

Multi Channel Marketing (Multi Channel Strategy)
Knowledge Center

 

Next Topic

Multi Channel Marketing (Multi Channel Strategy) > Forum > Trends in Omnichannel Marketing

🔥NEW Trends in Omnichannel Marketing
Shubhi Kotiya, Management Consultant, Germany, Premium Member
Omnichannel Marketing is slowly converting into a mainstream practice. Kotler et al, in Marketing 4.0 suggest following trends:
  • FOCUSING ON MOBILE COMMERCE: Smartphones are game-changers that provide customers to access, choose and transact with brands from anywhere in the world. No other channel is as convenient and personal as mobile phones. Mobile commerce was already 30% of the total US e-commerce in 2015. Like mobiles, wearables can also help marketers collect data on customer path patterns.
  • BRINGING "WEBROOMING" INTO OFFLINE CHANNELS: Marketers can assist potential customers to make a choice for their brand in a physical store amidst many other brands available. Thanks to technology, it is possible today. Sensor technologies like beacons and RFID provide this solution. The beacons can communicate with customers smartphones using Bluetooth technology when a customer's smart-phone is in close proximity to the beacon devices. The marketers can send customized (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


   
Special Interest Group Leader

Interested? Sign up for free.


Multi Channel Marketing (Multi Channel Strategy)
Summary
Forum
How to Use Social Media in the Sales Process
Trends in Omnichannel Marketing
Omnichannel Retailing: Tips and Best Practices
Best Practices
🥇Build Strategic Partnerships as Marketing Channels
🥈Channel Marketing Strategies of Software Firms
🥉What is Global Distribution in Marketing?


Multi Channel Marketing (Multi Channel Strategy)
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.5 - Last updated: 3-6-2020. All names of their owners.