How to Grow Towards a Higher Organizational Purpose




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Jaap de Jonge
Editor, Netherlands

How to Grow Towards a Higher Organizational Purpose

In the past, quite a lot of senior executives, especially those with an Anglo-American business education background, had an economic view of the purpose of any firm. They believed that creating long-term value for the shareholders is the (only) thing that matters. They typically viewed employees as self-interested agents who needed to be controlled by strict, hierarchical processes and procedures.
Other people thought that perhaps a stakeholder value orientation was better. In such perspective, companies are seen as networks of parties and people working together towards a shared goal and not merely as 'economic machines'. In any stakeholder value approach, employees are a dominant or even strategic stakeholder, along with the shareholders.

Following the arrival of the internet and fast-changing network economy, hierarchical organizations are less and less 'en vogue', and organizational commitment (also called employee engagement) is more important than ever. Quinn and Thakor (2018) make a case that only highly motivated and engaged knowledge workers can bring the high levels of innovativeness that are required in today's ultra-competitive world. They recommend companies (with a high number of professionals) to adopt an authentic “higher purpose” to get their employees to bring their smarts and energy to work and suggest the following practical 8 Steps to Create a Purpose-Driven Organization:
  1. Envision an inspired workforce.
  2. Discover the purpose.
  3. Recognize the need for authenticity.
  4. Turn the authentic message into a constant message.
  5. Stimulate individual learning.
  6. Turn midlevel managers into purpose-driven leaders.
  7. Connect the people to the purpose.
  8. Unleash the positive energizers.
⇒Do you agree with these steps to create a purpose-driven organization?

Source: Robert E. Quinn and Anjan V. Thakor, "Creating a Purpose-Driven Organization: How to Get Employees to Bring their Smarts and Energy to Work", HBR Jul-Aug 2018, pp.78-85.
 

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2
Jorge Sanint
Consultant, Congo
 

Envision a Social Purpose

All organizations need to be driven by a social purpose. Economic benefits will come as a consequenc... Sign up

 
1
john mortimer
Business Consultant, United Kingdom
 

Purpose Must be Defined Outside-In

I use the purpose as the most powerful focus for everyone in the organisation, but there is one thin... Sign up

 
3
Graham Williams
Management Consultant, South Africa
 

Definition of a Higher Purpose

Great topic Jaap. There is no doubt that an organization of members true to a properly stated purpos... Sign up

 
3
Soraya Arteaga
Canada
 

Definition of Purpose by the Customers

@john mortimer: Having the purpose defined by the customers is, as you suggest, ‘of utmost importanc... Sign up

 
0
C.L. Kappagomtula
Professor, Malaysia
 

Enhancement of Stakeholders Economic Benefit is Always an Implied Agenda in Organizations

Yes, the onset of Internet and its off-shoots; IIOT, Cloud, Block-chain and Bitcoin, do all call for... Sign up

 
0
Graham Williams
Management Consultant, South Africa
 

How to Grow Towards a Higher Organizational Purpose

@C.L. Kappagomtula: Profit is vitally important of course. Long term, sustainable profit within the... Sign up

 
3
Jaap de Jonge
Editor, Netherlands
 

Discussion Focus: HOW to Move to a Higher Organizational Purpose

The aim of this posting is not to discuss IF or WHAT value orientation (economic / stakeholder / com... Sign up

 
1
S. Lago
Business Consultant, Canada
 

The 'Buy In' for Change

Great topic! Changing to a purpose driven organization requires a commitment to following this proce... Sign up

 
2
Sridhar Gopal
Management Consultant, India
 

Keys to Achieving a New Organizational Purpose

Am currently working on a similar assignment and that makes it all the more interesting to contribut... Sign up

 
1
Prof. Arup Barman
Professor, India
 

How to Grow Towards a Higher Organizational Purpose Seen from Quantum Theory of Physics?

This discussion on how an organization can grow towards a higher organizational purpose has attracte... Sign up

 
1
Graham Williams
Management Consultant, South Africa
 

How to Grow Towards a Higher Organizational Purpose

Put simply, a higher purpose is what the organization aspires to BE, why it exists. Such a purpose w... Sign up

 
3
Maurice Hogarth
Consultant, United Kingdom
 

Identifying your Organisation's Higher Purpose

By defining the business you are in (at third level thinking) you are defining the higher organisati... Sign up

 
1
Jaap de Jonge
Editor, Netherlands
 

How to Pursue a Dual Financial + Social Purpose

Also take a look at the recent article of Professor Julie Battilana et al. who mention 4 management ... Sign up

 
1
Gregory Johnson
Coach, United States
 

Purpose Driven Organizations - WIN + WIN

What a FANTASTIC discussion. Thank you Our BIG Brother Jaap de Jonge. As I engaged or am engaged by... Sign up

 
1
Graham Williams
Management Consultant, South Africa
 

Developing a Purpose Driven Firm

Essentially purpose derives from being part of something really worthwhile, something bigger than ou... Sign up

 
1
John O. Dozier, Jr.
Coach, United States
 

Purpose = Inspiring Vision, Mission

The top 12 employee satisfaction motivators are intrinsic values connected to the ways each employee... Sign up

   

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