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How to Grow Towards a Higher Organizational Purpose
Jaap de Jonge, CEO, Netherlands, Editor
In the past, quite a lot of senior executives, especially those with an Anglo-American business education background, had an economic view of the purpose of any firm. They believed that creating long-term value for the shareholders is the (only) thing that matters. They typically viewed employees as self-interested agents who needed to be controlled by strict, hierarchical processes and procedures.
Other people thought that perhaps a stakeholder value orientation was better. In such perspective, companies are seen as networks of parties and people working together towards a shared goal and not merely as 'economic machines'. In any stakeholder value approach, employees are a dominant or even strategic stakeholder, along with the shareholders.
Following the arrival of the internet and fast-changing 
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Envision a Social Purpose
Jorge Sanint, Consultant, Congo, Member All organizations need to be driven by a social purpose. Economic benefits will come as a consequence. Creating |
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Purpose Must be Defined Outside-In
john mortimer, Business Consultant, United Kingdom, Member I use the purpose as the most powerful focus for everyone in the organisation, but there is one thing that is important: the purpose has to be defined... |
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Definition of a Higher Purpose
Graham Williams, Management Consultant, South Africa, Member Great topic Jaap. There is no doubt that an organization of members true to a properly stated purpose will achieve much.
A HIGHER purpose provide... |
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The 'Buy In' for Change
S. Lago, Business Consultant, Canada, Member Great topic! Changing to a purpose driven organization requires a commitment to following this process from the top down. Anything else is lip service... |
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Keys to Achieving a New Organizational Purpose
Sridhar Gopal, Management Consultant, India, Member Am currently working on a similar assignment and that makes it all the more interesting to contribute my thoughts on this. I guess have understood the... |
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How to Grow Towards a Higher Organizational Purpose
Graham Williams, Management Consultant, South Africa, Member Put simply, a higher purpose is what the organization aspires to BE, why it exists. Such a purpose when sincere, shares relevant umbrella values, prin... |
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Identifying your Organisation's Higher Purpose
Maurice Hogarth, Consultant, United Kingdom, Member By defining the business you are in (at third level thinking) you are defining the higher organisational purpose. For example, consider:
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Special Interest Group Leader
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Moral Purpose
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