How to Grow Towards a Higher Organizational Purpose

Moral Purpose
Knowledge Center

Best Practices

Sign up

Jaap de Jonge
Editor, Netherlands

How to Grow Towards a Higher Organizational Purpose

In the past, quite a lot of senior executives, especially those with an Anglo-American business education background, had an economic view of the purpose of any firm. They believed that creating long-term value for the shareholders is the (only) thing that matters. They typically viewed employees as self-interested agents who needed to be controlled by strict, hierarchical processes and procedures.
Other people thought that perhaps a stakeholder value orientation was better. In such perspective, companies are seen as networks of parties and people working together towards a shared goal and not merely as 'economic machines'. In any stakeholder value approach, employees are a dominant or even strategic stakeholder, along with the shareholders.

Following the arrival of the internet and fast-changing network economy, hierarchical organizations are less and less 'en vogue', and organizational commitment (also called employee engagement) is more important than ever. Quinn and Thakor (2018) make a case that only highly motivated and engaged knowledge workers can bring the high levels of innovativeness that are required in today's ultra-competitive world. They recommend companies (with a high number of professionals) to adopt an authentic higher purpose to get their employees to bring their smarts and energy to work and suggest the following practical 8 Steps to Create a Purpose-Driven Organization:
  1. Envision an inspired workforce.
  2. Discover the purpose.
  3. Recognize the need for authenticity.
  4. Turn the authentic message into a constant message.
  5. Stimulate individual learning.
  6. Turn midlevel managers into purpose-driven leaders.
  7. Connect the people to the purpose.
  8. Unleash the positive energizers.
⇒Do you agree with these steps to create a purpose-driven organization?

Source: Robert E. Quinn and Anjan V. Thakor, "Creating a Purpose-Driven Organization: How to Get Employees to Bring their Smarts and Energy to Work", HBR Jul-Aug 2018, pp.78-85.

  Jorge Sanint
Consultant, Congo
 

Envision a Social Purpose

All organizations need to be driven by a social pu (...)

  john mortimer
Business Consultant, United Kingdom
 

Purpose Must be Defined Outside-In

I use the purpose as the most powerful focus for e (...)

  Graham Williams
Management Consultant, South Africa
 

Definition of a Higher Purpose

Great topic Jaap. There is no doubt that an organi (...)

  Soraya Arteaga
Canada
 

Definition of Purpose by the Customers

@john mortimer: Having the purpose defined by the (...)

  C.L. Kappagomtula
Professor, Malaysia
 

Enhancement of Stakeholders Economic Benefit is Always an Implied Agenda in Organizations

Yes, the onset of Internet and its off-shoots; IIO (...)

  Graham Williams
Management Consultant, South Africa
 

How to Grow Towards a Higher Organizational Purpose

@C.L. Kappagomtula: Profit is vitally important o (...)

  Jaap de Jonge
Editor, Netherlands
 

Discussion Focus: HOW to Move to a Higher Organizational Purpose

The aim of this posting is not to discuss IF or WH (...)

  S. Lago
Business Consultant, Canada
 

The 'Buy In' for Change

Great topic! Changing to a purpose driven organiza (...)

  Sridhar Gopal
Management Consultant, India
 

Keys to Achieving a New Organizational Purpose

Am currently working on a similar assignment and t (...)

  Prof. Arup Barman
Professor, India
 

How to Grow Towards a Higher Organizational Purpose Seen from Quantum Theory of Physics?

This discussion on how an organization can grow to (...)

  Graham Williams
Management Consultant, South Africa
 

How to Grow Towards a Higher Organizational Purpose

Put simply, a higher purpose is what the organizat (...)

  Maurice Hogarth
Consultant, United Kingdom
 

Identifying your Organisation's Higher Purpose

By defining the business you are in (at third leve (...)

  Jaap de Jonge
Editor, Netherlands
 

How to Pursue a Dual Financial + Social Purpose

Also take a look at the recent article of Professo (...)

Start a new forum topic

 

More on Moral Purpose
Summary
Forum
🔥No WE Without WHY
Conflicting Values in Leadership
Public Administration Purpose
Best Practices
How to Grow Towards a Higher Organizational Purpose
Special Interest Group

Are you interested in Moral Purpose? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:

Moral Purpose
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 15-4-2021. All names of their owners.