Volkswagen CEO Apologizes: Facial Emotional Expressions

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Volkswagen CEO Apologizes: Facial Emotional Expressions
Anneke Zwart, Student (University), Netherlands

Following the emission scandal of Volkswagen, its CEO, Prof. Dr. Martin Winterkorn, publicly apologized earlier this week in a video statement by saying he was 'deeply sorry’ that his company violated existing rules with respect to emissions. Generally speaking, the public expects an apology after a scandal. However, not all apologies are received well by the public.
Adams and Brink (2015) perform research on how emotional and facial expressions of organizational representatives are perceived during public apologies by investors and thus affect the stock market performance of an organization. They reached following conclusions:
  1. DEVIANT EMOTIONS: Adams and Brink found that it is extremely important to minimize the expression of deviant emotions such as happiness and delight, because it signals insincere regret and through that it diminishes the efficiency of a corporate apology.
  2. SUBTLE EMOTIONAL EXPRESSIONS: Not only deviant emotional expressions, also su... Register

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Koray Tulgar, CxO / Board, Turkey
I felt like he is behaving like a puppet. He is af...

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Lamanna, Consultant, Italy
Either you, Mr Winterkorn, come up with the name(s...

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srinivas, Lecturer, India
Probably by working on and having higher spiritual...

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Greer, Project Manager, United Kingdom
Sentiment and language is easy - definitive action...

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Ivan Hilliard, Profesor, Spain
Tone is also important. With the translation it is...

Not ConvicingSign up
Roman Bauer, Management Consultant, Czech Republic
I feel he did the apology, because he had to. But ...

R. Martin Winterkorn's ApologySign up
Radha Raj, Other, India
As I am now studying professional and organisation...

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Ahmed Ali, Director, Saudi Arabia
His body language does not project true feelings a...

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Daniel AZARIAN, HR Consultant, France
It would be very interesting to hear what a facial...

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Elvio Valchi, Teacher, Argentina
His eyes movements suggests he is reading a text o...

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Graham Williams, Management Consultant, South Africa
The words are good. But no gestures, no facial exp...

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Fernando Moreno, Manager, Ecuador
Just is reading a paper with a scary face.Not more...

Judging Mr. WinterkornSign up
Eijsink, Netherlands
No, he did not 100% convince me based on body lang...

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Deric Crosby, Manager, United States
My first impression was not too positive for a cou...

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Joy Roberts, Management Consultant, Jamaica
He did look scared but not sincere. He was obvious...

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Briolett, Manager, Canada
It is clear to me he was reading from a script tha...

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Philippe Etienne, Coach, France
I am not convinced that this video was useful for ...

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Richard Hansen, Coach, United States
I invite us to consider another opinion of the val...

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Elena Zhila, Project Manager, Germany
Very interesting discussion. I am an expat living ...

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KARIN SHNORHAVORIAN, Financial Consultant, United States
I agree that is was more important to deliver a pr...

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Arthur Panton, Consultant, Kenya
I think his reaction, had it been an angry one at ...

Volkswagen CEO Apologizes: Facial Emotional ExpressionsSign up
harminder mohan, HR Consultant, India
To me the facial expression seems genuine. His eye...

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G.C.Nijampure, Business Consultant, India
Apparently his apology is not genuine. His resigna...

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Nicolas, Director, Japan
Clearly not a happy face but as other commented, i...

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Paolo Vallarano, Teacher, Italy
After watching the video it seems to me that Wolks...

Just my Two CentsSign up
Euro Perozzi, Other, Italy
At a certain point there are some micro expression...

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Ian Hotz, Management Consultant, Kenya
Many valid points from contributors. Who is Mr Win...

Volkswagen CEO Apologizes: Facial Emotional ExpressionsSign up
Marquis, HR Consultant, France
A lot of times we judge people not taking in consi...

Are Right Topics Addressed?Sign up
Borje Vickberg, Other, Sweden
An interesting discussion, but is focus on the rig...

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Eric Nelson, Business Consultant, United States
Stoic; insincere. Despite Germans' customary non-e...

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Eric Sommer, Management Consultant, Netherlands
I don't agree with the vast mayority of respondant...

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Andy Lake, Management Consultant, United Kingdom
I tend to agree with those who say there is distre...

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Carlos Marques, Strategy Consultant, Portugal
In fact he was uncomfortable (some minor body osci...


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Eric Sommer, Management Consultant, Netherlands
@Jaap de Jonge (Edit...

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Ram Mohan, Manager, India
@Elena Zhila: I ...

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VILMA JOY VALLE, Philippines
For me the apology is sincere. You don't need to o...

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Jan Leys, Senior executive, Belgium
I believe this was the best possible way of direct...

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Ibrahim Rasheed, Director, Maldives
When I watched the video I felt that he is forced ...

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Elena Scremin, Financial Consultant, Italy
Mr. Winterkorn was probably reading the text of hi...

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Successful work not only involves the technologica...

He Failed to ApologizeSign up
ANDRES RENDON, Manager, Colombia
He simply is acting a role, playing a role. It is ...

Apologies or no Apologies?Sign up
edward sevume, Other, Sweden
I think we all know the Asian way of saying "I am ...


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