Volkswagen CEO Apologizes: Facial Emotional Expressions

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Volkswagen CEO Apologizes: Facial Emotional Expressions
Anneke Zwart, Moderator
Following the emission scandal of Volkswagen, its CEO, Prof. Dr. Martin Winterkorn, publicly apologized earlier this week in a video statement by saying he was 'deeply sorry’ that his company violated existing rules with respect to emissions. Generally speaking, the public expects an apology after a scandal. However, not all apologies are received well by the public.
Adams and Brink (2015) perform research on how emotional and facial expressions of organizational representatives are perceived during public apologies by investors and thus affect the stock market performance of an organization. They reached following conclusions:
  1. DEVIANT EMOTIONS: Adams and Brink found that it is extremely important to minimize the expression of deviant emotions such as happiness and delight, because it signals insincere regret and through that it diminishes the efficiency of a corporate apology.
  2. SUBTLE EMOTIONAL EXPRESSIONS: Not only deviant emotional expressions, also su... Register

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Koray Tulgar, Member
I felt like he is behaving like a puppet. He is af...

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Lamanna, Member
Either you, Mr Winterkorn, come up with the name(s...

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srinivas, Member
Probably by working on and having higher spiritual...

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Greer, Member
Sentiment and language is easy - definitive action...

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Ivan Hilliard, Member
Tone is also important. With the translation it is...

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Roman Bauer, Member
I feel he did the apology, because he had to. But ...

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Radha Raj, Member
As I am now studying professional and organisation...

Is He Sad, Sorry or Unable to Act as SuchSign up
Ahmed Ali, Member
His body language does not project true feelings a...

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Daniel AZARIAN, Member
It would be very interesting to hear what a facial...

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Elvio Valchi, Member
His eyes movements suggests he is reading a text o...

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Graham Williams, Member
The words are good. But no gestures, no facial exp...

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Fernando Moreno, Member
Just is reading a paper with a scary face.Not more...

Judging Mr. WinterkornSign up
No, he did not 100% convince me based on body lang...

My First Impression Was not Too Positive; However!Sign up
Deric Crosby, Member
My first impression was not too positive for a cou...

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Joy Roberts, Member
He did look scared but not sincere. He was obvious...

Dr. Winterkorn's ApologySign up
Briolett, Member
It is clear to me he was reading from a script tha...

An Unuseful Video. Too Much Under ControlSign up
Philippe Etienne, Member
I am not convinced that this video was useful for ...

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Richard Hansen, Member
I invite us to consider another opinion of the val...

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Elena Zhila, Member
Very interesting discussion. I am an expat living ...

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I agree that is was more important to deliver a pr...

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Arthur Panton, Member
I think his reaction, had it been an angry one at ...

Volkswagen CEO Apologizes: Facial Emotional ExpressionsSign up
harminder mohan, Member
To me the facial expression seems genuine. His eye...

Unehical and ImmoralSign up
G.C.Nijampure, Member
Apparently his apology is not genuine. His resigna...

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Nicolas, Member
Clearly not a happy face but as other commented, i...

Angry and AfraidSign up
Paolo Vallarano, Member
After watching the video it seems to me that Wolks...

Just my Two CentsSign up
Euro Perozzi, Member
At a certain point there are some micro expression...

Getting the Balance RightSign up
Ian Hotz, Member
Many valid points from contributors. Who is Mr Win...

Volkswagen CEO Apologizes: Facial Emotional ExpressionsSign up
Marquis, Member
A lot of times we judge people not taking in consi...

Are Right Topics Addressed?Sign up
Borje Vickberg, Member
An interesting discussion, but is focus on the rig...

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Eric Nelson, Member
Stoic; insincere. Despite Germans' customary non-e...

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Eric Sommer, Member
I don't agree with the vast mayority of respondant...

Contextless JudgementsSign up
Andy Lake, Member
I tend to agree with those who say there is distre...

No Sincerity at AllSign up
Carlos Marques, Member
In fact he was uncomfortable (some minor body osci...




It is a Sincere ApologySign up
For me the apology is sincere. You don't need to o...

Little Alternative Besides Scripted and Well-rehearsed SpeechSign up
Jan Leys, Member
I believe this was the best possible way of direct...

Mr. Winterkorn Will Loose Job..Sign up
Ibrahim Rasheed, Member
When I watched the video I felt that he is forced ...

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Elena Scremin, Member
Mr. Winterkorn was probably reading the text of hi...

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Successful work not only involves the technologica...

He Failed to ApologizeSign up
He simply is acting a role, playing a role. It is ...

Apologies or no Apologies?Sign up
edward sevume, Member
I think we all know the Asian way of saying "I am ...


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