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Management Gurus are Marketers
Sohaib Alvi, Consultant, Pakistan
All past, current and future management gurus are actually good marketers.
They take something that has been practiced for centuries (research), hone it down to a concept (identify opportunity), find a word for it (branding and labeling) and write a book about it (advertising) to create a generic demand (which nobody really thought they needed until the Joneses started buying into it), and then come up with one redefinition after a year to keep selling seminars and books (brand extension) to make profits out of telling you what you already knew but didn't think you knew (ultimate objective of every marketer).
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Management Gurus are MarketersTinus van der Merwe, Saudi Arabia Indeed. In the process they leave the student and/or client in a bewildered state, not knowing which way to go, especially those who are looking for the "one answer", which, we know, does not really exist. Amongst all this bewilderment comes another consultant who then completes this cycle all over again, and so this continues... |
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Respect Management GurusSander van Luit, Entrepreneur, Netherlands Yes, especially in human studies like economics or management there are not much "new" things to discover. They are merely about categorizing, labeling and in a right way practising the information already available.
But we should have some respect for the persons doing so and making difficult things easier to handle in practice. |
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Management Gurus Build a Bridge between Insight and PracticeBernhard Keim, Business Consultant, Germany Philosophers and Management Gurus have one thing in common: no truly new thoughts. But why are they listened to? Because they are able to address a specific challenge we experience now with their wisdom. They are building the bridge between insight and the situation we cope with. They provide the ladder we do not see. |
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