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Sohaib Alvi
Consultant, Pakistan
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All past, current and future management gurus are actually good marketers.
They take something that has been practiced for centuries (research), hone it down to a concept (identify opportunity), find a word for it (branding and labeling) and write a book about it (advertising) to create a generic demand (which nobody really thought they needed until the Joneses started buying into it), and then come up with one redefinition after a year to keep selling seminars and books (brand extension) to make profits out of telling you what you already knew but didn't think you knew (ultimate objective of every marketer). (...) Read more? Sign up for free
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Tinus van der Merwe
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Management Gurus are Marketers
Indeed. In the process they leave the student and/or client in a bewildered state, not knowing which way to go, especially those who are looking for the "one answer", which, we know, does not really exist. Amongst all this bewilderment comes another consultant who then completes this cycle all over again, and so this continues...
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Sander van Luit
Entrepreneur, Netherlands
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Respect Management Gurus
Yes, especially in human studies like economics or (...)
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Bernhard Keim
Business Consultant, Germany
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Management Gurus Build a Bridge between Insight and Practice
Philosophers and Management Gurus have one thing i (...)
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