Management Gurus are Marketers


 
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Management Gurus are Marketers
Sohaib Alvi, Consultant, Pakistan, Member
All past, current and future management gurus are actually good marketers.
They take something that has been practiced for centuries (research), hone it down to a concept (identify opportunity), find a word for it (branding and labeling) and write a book about it (advertising) to create a generic demand (which nobody really thought they needed until the Joneses started buying into it), and then come up with one redefinition after a year to keep selling seminars and books (brand extension) to make profits out of telling you what you already knew but didn't think you knew (ultimate objective of every marketer)....Register
 

 
Management Gurus are Marketers
Tinus van der Merwe
Indeed. In the process they leave the student and/or client in a bewildered state, not knowing which way to go, especially those who are looking for t...
 

 
Respect Management Gurus
Sander van Luit, Entrepreneur, Netherlands, Member
Yes, especially in human studies like economics or management there are not much "new" things to discover. They are merely about categorizing, labelin...
 

 
Management Gurus Build a Bridge between Insight and Practice
Bernhard Keim, Business Consultant, Germany, Premium Member
Philosophers and Management Gurus have one thing in common: no truly new thoughts. But why are they listened to? Because they are able to address a sp...
 

 
 


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