Management Gurus are Marketers

Ten Schools of Thought > Best Practices

Management Gurus are Marketers
Sohaib Alvi, Consultant, Pakistan, Member
All past, current and future management gurus are actually good marketers.
They take something that has been practiced for centuries (research), hone it down to a concept (identify opportunity), find a word for it (branding and labeling) and write a book about it (advertising) to create a generic demand (which nobody really thought they needed until the Joneses started buying into it), and then come up with one redefinition after a year to keep selling seminars and books (brand extension) to make profits out of telling you what you already knew but didn't think you knew (ultimate objective of every marketer)....Sign up

Management Gurus are Marketers
Tinus van der Merwe
Indeed. In the process they leave the student and/or client in a bewildered state, not knowing which way to go, especially those who are looking for t...Sign up

Respect Management Gurus
Sander van Luit, Entrepreneur, Netherlands, Member
Yes, especially in human studies like economics or management there are not much "new" things to discover. They are merely about categorizing, labelin...Sign up

Management Gurus Build a Bridge between Insight and Practice
Bernhard Keim, Business Consultant, Germany, Premium Member
Philosophers and Management Gurus have one thing in common: no truly new thoughts. But why are they listened to? Because they are able to address a sp...Sign up


Special Interest Group Leader

Interested? Sign up for free.

Ten Schools of Thought

Best Practices
Expert Tips


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.0 - Last updated: 24-2-2019. All names of their owners.