Management Gurus are Marketers

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Ten Schools of Thought > Best Practices > Management Gurus are Marketers

Management Gurus are Marketers
Sohaib Alvi, Consultant, Pakistan, Member
All past, current and future management gurus are actually good marketers.
They take something that has been practiced for centuries (research), hone it down to a concept (identify opportunity), find a word for it (branding and labeling) and write a book about it (advertising) to create a generic demand (which nobody really thought they needed until the Joneses started buying into it), and then come up with one redefinition after a year to keep selling seminars and books (brand extension) t... Read more? Sign up for free
 

 
Management Gurus are Marketers
Tinus van der Merwe
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Respect Management Gurus
Sander van Luit, Entrepreneur, Netherlands, Member
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Management Gurus Build a Bridge between Insight and Practice
Bernhard Keim, Business Consultant, Germany, Premium Member
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