Management Gurus are Marketers

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Sohaib Alvi
Consultant, Pakistan
All past, current and future management gurus are actually good marketers. They take something that has been practiced for centuries (research), hone it down to a concept (identify opportunity), find a word for it (branding and labeling) and write a book about it (advertising) to create a generic demand (which nobody really thought they needed until the Joneses started buying into it), and then come up with one redefinition after a year to keep selling seminars and books (brand extension) to make profits out of telling you what you already knew but didn't think you knew (ultimate objective of every marketer). (...) Read more? Sign up for free

  Tinus van der Merwe

Management Gurus are Marketers

Indeed. In the process they leave the student and/or client in a bewildered state, not knowing which way to go, especially those who are looking for the "one answer", which, we know, does not really exist. Amongst all this bewilderment comes another consultant who then completes this cycle all over again, and so this continues...

  Sander van Luit
Entrepreneur, Netherlands

Respect Management Gurus

Yes, especially in human studies like economics or (...)

  Bernhard Keim
Business Consultant, Germany

Management Gurus Build a Bridge between Insight and Practice

Philosophers and Management Gurus have one thing i (...)


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