Management Gurus are Marketers

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Management Gurus are Marketers
Sohaib Alvi, Consultant, Pakistan, Member
All past, current and future management gurus are actually good marketers. They take something that has been practiced for centuries (research), hone it down to a concept (identify opportunity), find a word for it (branding and labeling) and write a book about it (advertising) to create a generic demand (which nobody really thought they needed until the Joneses started buying into it), and then come up with one redefinition after a year to keep selling seminars and books (brand extension) to make profits out of telling you what you already knew but didn't think you knew (ultimate objective of every marketer). (...) Read more? Sign up for free

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  Management Gurus are Marketers
Tinus van der Merwe
  Indeed. In the process they leave the student and/or client in a bewildered state, not knowing which way to go, especially those who are looking for the "one answer", which, we know, does not really exist. Amongst all this bewilderment comes another consultant who then completes this cycle all over again, and so this continues...

  Respect Management Gurus
Sander van Luit, Entrepreneur, Netherlands, Member
  (...)

  Management Gurus Build a Bridge between Insight and Practice
Bernhard Keim, Business Consultant, Germany, Premium Member
  (...)

   
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Ten Schools of Thought
Summary
Forum
13nd School of Thought on Strategic Management: The Case School
Avoid Pigeon Holed Approaches to Strategy
🔥What are the Best Strategy Schools of Thought for Government Organizations?
Best Practices
🥇Whittington's 'classical ' and 'evolutionary' Schools of Thought
🥈11th School of Thought on Strategic Management: The Unlearning School
🥉Examples of Applying Each of the Ten Schools of Thought
Management Gurus are Marketers
Schools and Thoughts
Practical experiences
12th School of Thought on Strategic Management: The Implementation School
Is the Learning School of Thought Common to Countries and Businesses with Limited Resources?


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