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Management Gurus are Marketers
Sohaib Alvi, Consultant, Pakistan, Member
All past, current and future management gurus are actually good marketers.
They take something that has been practiced for centuries (research), hone it down to a concept (identify opportunity), find a word for it (branding and labeling) and write a book about it (advertising) to create a generic demand (which nobody really thought they needed until the Joneses started buying into it), and then come up with one redefinition after a year to keep selling seminars and books (brand extension) to make profits out of telling you what you already knew but didn't think you knew (ultimate objective of every marketer).... Register
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Management Gurus are Marketers
Tinus van der Merwe Indeed. In the process they leave the student and/or client in a bewildered state, not knowing which way to go, especially those who are looking for t... |
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Respect Management Gurus
Sander van Luit, Entrepreneur, Netherlands, Member Yes, especially in human studies like economics or management there are not much "new" things to discover. They are merely about categorizing, labelin... |
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