Management Gurus are Marketers

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All past, current and future management gurus are actually good marketers. They take something that has been practiced for centuries (research), hone it down to a concept (identify opportunity), find a word for it (branding and labeling) and write a book about it (advertising) to create a generic demand (which nobody really thought they needed until the Joneses started buying into it), and then come up with one redefinition after a year to keep selling seminars and books (brand extension) to make profits out of telling you what you already knew but didn't think you knew (ultimate objective of every marketer). (...) Read more? Sign up for free

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		Management Gurus are Marketers Tinus van der Merwe
	Indeed. In the process they leave the student and/or client in a bewildered state, not knowing which way to go, especially those who are looking for the "one answer", which, we know, does not really exist. Amongst all this bewilderment comes another consultant who then completes this cycle all over again, and so this continues...

		Respect Management Gurus Sander van Luit, Entrepreneur, Netherlands, Member
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		Management Gurus Build a Bridge between Insight and Practice Bernhard Keim, Business Consultant, Germany, Premium Member
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