Whittington's 'classical ' and 'evolutionary' Schools of Thought

Whittington's Classical and Evolutionary Schools of Thought
Sam Hwambo. BA Hons. Bus Stud (Open), Accountant, Zimbabwe, Member
The classical approach empasizes profitability as the supreme goal of business and rational planning as the means to achieve it.
The evolutionary perspective is less confident about management's ability to plan and act rationally. Rather than relying on mangers, it expects markets to secure profit maximization.