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Whittington's 'classical ' and 'evolutionary' Schools of Thought

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Ten Schools of Thought
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Juliet Bobb, Trinidad and Tobago

Whittington's 'classical ' and 'evolutionary' Schools of Thought

Could someone please explain Whittington's 'classical' and 'evolutionary' schools of thought? Thanks...
 
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Sam Hwambo. BA Hons. Bus Stud (Open)
Accountant, Zimbabwe
 

Whittington's Classical and Evolutionary Schools of Thought

The classical approach empasizes profitability as the supreme goal of business and rational planning as the means to achieve it.
The evolutionary perspective is less confident about management's ability to plan and act rationally. Rather than relying on mangers, it expects markets to secure profit maximization.

 

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More on Ten Schools of Thought:
Summary
Discussion Topics
👀Whittington's 'classical ' and 'evolutionary' Schools of Thought
topic 11th School of Thought on Strategic Management: The Unlearning School
🔥 Why are There So Many Schools in Strategic Management?
topic Examples of Applying Each of the Ten Schools of Thought
topic 13nd School of Thought on Strategic Management: The Case School
topic Avoid Pigeonholed Approaches to Strategy
topic 12th School of Thought on Strategic Management: The Implementation School
topic Is the Learning School of Thought Common to Countries and Businesses with Limited Resources?
topic What are the Best Strategy Schools of Thought for Government Organizations?
Special Interest Group

SIG Leader

Do you know a lot about Ten Schools of Thought? Become our SIG Leader

Knowledge Center

Ten Schools of Thought
Knowledge Center



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