Whittington's 'classical ' and 'evolutionary' Schools of Thought

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Juliet Bobb
Student (University), Trinidad and Tobago

Whittington's 'classical ' and 'evolutionary' Schools of Thought

Could someone please explain Whittington's 'classical' and 'evolutionary' schools of thought? Thanks...

  Sam Hwambo. BA Hons. Bus Stud (Open)
Accountant, Zimbabwe
 

Whittington's Classical and Evolutionary Schools of Thought

The classical approach empasizes profitability as the supreme goal of business and rational planning as the means to achieve it.
The evolutionary perspective is less confident about management's ability to plan and act rationally. Rather than relying on mangers, it expects markets to secure profit maximization.

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