Four Strategic Types: Recent Developments?

4 Strategic Types
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Kevin Holloway
Manager, South Africa

Four Strategic Types: Recent Developments?

This concept is clear. However, the book refered to was published in 1978, by Miles & Snow. Has there been any recent publications on the same concept?


Jaap de Jonge
Editor, Netherlands

Recent Developments Miles and Snow Types

In a 2004 paper, the Miles and Snow strategic type framework was re-examined with respect to interrelationships with several theoretically relevant batteries of variables, including SBU strategic capabilities, environmental uncertainty, and performance. A newly developed constrained, multi-objective, classification methodology is modified to empirically derive an alternative quantitative typology using survey data obtained from 709 firms in three countries (China, Japan, United States).
The Miles and Snow typology was compared to the classification empirically derived utilizing this combinatorial optimization clustering procedure. With respect to both variable battery associations and objective statistical criteria, it showed that the empirically derived solution clearly dominates the traditional P-A-D-R typology of Miles and Snow.
The paper is available for download in the Premium section.


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