Benefits of Being a Defender

4 Strategic Types > Forum

Benefits of Being a Defender
What are the advantages of the strategies of a defender versus those of a prospector?

Benefits of Defender Strategy
Guido KW, Student (University), Netherlands, Member
I think you can compare a defender with a cash cow; large marketshare with a stable income.
A prospector is more like a question mark, not certai...Sign up

Benefits of Defender Strategy
mehmet eryilmaz, Turkey, Member
Hi Cassandra, to the best of my knowledge, a prospector is a firm which endeavors to innovate. Therefore, it is quite similar with differentiation str...Sign up

Benefits of a Defender Strategy
Hartgers, Manager, Netherlands, Member
Hi Cassandra, the Miles/Snow theory is not made to distinguish which of the 4 types is better, but to help organizations determine where their challen...Sign up


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