When NOT to use Focus Groups - Limitations

12manage is looking for
MBA students.


 
Focus Groups > Forum Log in

When NOT to use Focus Groups - Limitations
Gene
You should not use Focus Groups when quantitative information is needed (when you want to know the percentage of people who will buy a product or vote for some candidate). The small size of focus groups makes any estimates of quantitative proportions unreliable, even if the members of the focus group are representative of the target population.
By the same token, focus group research is a poor choice for multivariate research, where one again needs the stability of large random samples to be ably to disaggregate the effects of explanatory variables through statistical techniques.
Thirdly, focus group research is a poor choice for predicting future action in settings yet to emerge since focus group discussants will articulate their views in terms of their own present experiences.
 

 
Focus Group is Powerful for Quantitative Predictions
M G Agarwal
Although, by definition, focus group is a qualitative research method, yet its most potential use is in quantitative predictions of all types. It incl...Sign up
 

 
Focus Group & Quantitative Information
Srinivas
The fact is focus group discussions can be used for both qualitative & quantitaitve products. Products which has mass utility like toothpastes, soaps ...Sign up
 

 
Focus Groups not for Quantitative Usage
UK
I agree with Gene. Quantitative studies are dealing with answering questions such as "What is A and how does B vary in different circumstances, and wh...Sign up
 

 
Re: Focus Group Usage
James Kambasu
Focus Groups are really crucial to search for certain information. In a community based organisation we have used a focus group to identify the gaps i...Sign up
 

 
Focus Groups
Dr. Uditha Liyanage
In my experience, focus groups are most useful to identify issues that have escaped your attention. However, they are not typically useful to validate...Sign up
 

 
Focus Groups Use
Vivek Joshi
A meaningful quantitative result requires a sample size so that the data can reasonably be modeled as a Normal (Gaussian) distribution. Focus groups ...Sign up
 

 
 

Special Interest Group Leader

Interested? Sign up for free.


Focus Groups
Summary
Forum
Best Practices

Expert Tips

Resources
 



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.0 - Last updated: 20-1-2019. All names of their owners.