Negative Advertising, Marketing and Publicity

Attention Model
Knowledge Center

 

Next Topic

Attention Model > Forum > Negative Advertising, Marketing and Publicity

🔥NEW Negative Advertising, Marketing and Publicity
Sarah Daghman, Lecturer, Russian Federation, Premium Member
In the changing market conditions, marketing has witnessed the emergence of various new forms. One of the contemporary marketing strategies is Negative Marketing. What is Negative Marketing Exactly? It can be defined as a technique/tool used by marketers to enter the market using twisted and risky methods in which products/services are promoted in a provocative way that creates controversy, with the intention of spreading and keeping them in the memory of the targeted segments as long as possible. In other words, making use of the audience's negative feelings of anger, rage, and annoyance and creating a buzz about their product/service and consequently, can have a positive effect on the sales of the company. An Example of Negative Marketing For example, Nike's marketing campaign featuring Colin Kaepernick with the slogan: "Believe in something. Even if it means sacrificing everything. Just do it.". This campaign caused great controversy as some people supported it while others (...) Read more? Sign up for free 16-6-2020

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


   
Special Interest Group Leader

Are you an expert in this field? Sign up for free


Attention Model
Summary
Forum
Negative Advertising, Marketing and Publicity
Cases of Getting the Attentiion of Consumers. Examples


Attention Model
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.5 - Last updated: 7-7-2020. All names of their owners.