Negative Advertising, Marketing and Publicity

Attention Model
Knowledge Center

 

Next Topic

Attention Model > Forum

Sarah Daghman, Lecturer, Russian Federation
Negative Advertising, Marketing and Publicity
🔥NEW What is Negative Marketing Exactly? Negative marketing can be defined as a technique/tool used by marketers to enter the market using twisted and risky methods in which products/services are promoted in a provocative way that creates controversy, with the intention of spreading and keeping them in the memory of the targeted segments as long as possible. In other words, making use of the audience's negative feelings of anger, rage, and annoyance and creating a buzz about their product/service and consequently, can have a positive effect on the sales of the company. An Example of Negative Marketing For example, Nike's marketing campaign featuring Colin Kaepernick with the slogan: "Believe in something. Even if it means sacrificing everything. Just do it.". This campaign caused great controversy as some people supported it while others disagreed with it so much that they burned their Nike sneakers. This campaign raised a lot of fuss and was covered by worldwide media and the hashtag (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


  Leigh Cowan, CEO, Australia
 

Good Article BUT it Pays to Understand the Definition of the Word, 'Marketing'

It is REALLY important to understand the meaning o (...)

 
More on Attention Model
Summary
Forum
Negative Advertising, Marketing and Publicity
Cases of Getting the Attentiion of Consumers. Examples
Special Interest Group Leader

Are you an expert in Attention Model? Sign up for free


Attention Model
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.6 - Last updated: 1-10-2020. All names of their owners.