Agenda Setting as a Purposive Proposition

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Agenda Setting as a Purposive Proposition
Olusola Obilana, Analyst, Ireland, Member
Agenda setting relates to the proficiency, ingenuity and / or dexterity of media or information managers to direct or control, as it were, the attention, focus or opinion of a target audience or general public to a direction, for the purpose of achieving a desired result.
This is akin to providing a lead which ultimately determines what the communicator intends the target communicatee to focus on. It could be described as a subtle, subjective/purposive apparatus that communicators employ to sway public opinion or engage the attention of the general public.
Innocuous, as it may seem, it could serve as an instrument capable of exacerbating or dousing tension in a fragile socio-economic and political climes or situations.
On the other hand, it could also serve a positive role in promoting peace and socio-economic cum political progress, be it locally, nationally or internationally....Register

Agenda Setting Combined with Online Technology
KATHRYN STEINER, MBA, Entrepreneur, United States, Member
Media does set the agenda... Primarily for those of a certain age, many who are easily influenced.
Information derived from the media infi...

Agenda > Control
anthony mckentie, United Kingdom, Member
Whoever sets the agenda always controls the outcome....

The Agitation for Eradication of Corruption in India: the Hidden Agenda
G.Rajanna, HR Consultant, India, Member
What Kathryn Pawley says is perfectly true of what is happening right now in India. Spearheaded by Anna Hazare and his supporters an agitation is goin...

Poor Agenda Control
P.Sankar Subbu, Manager, India, Member
Whoever sets the frame / agenda never thinks about the results to be achieved nor looks for long time feasability. Hence most of the topics are half w...

Agenda Setting is Important
Andrea Kelly
As per Olusola's comments I think that agenda setting is purposive and is intended to sway the public's opinion. This apparatus utilized by med...

The Agitation for Eradication of Corruption in India: the Hidden Agenda
KATHRYN STEINER, MBA, Entrepreneur, United States, Member
Some governments can set the agenda of what is televised, thus controlling what people see/hear.
These countries span emerging to third wo...


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