Fear is bigger motivator than need

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Theory of Needs > Forum > Fear is bigger motivator than need

Fear is bigger motivator than need
Jagdish B Acharya, Consultant, India, Premium Member
In my opinion depending on level of satisfaction or deprivation, one mentally attaches a score to needs or fears at different levels. The scores are less for the lower needs in Maslow's hierarchy and go up with higher needs. The scores for fears run counter to this. A loss of self actualisation will have lower negative score than say a loss of physical need. A sum of wn(i) * N(i) - wf(i) * f(i) actually gives the factor which influences a person. In the equation wn(i) stands for weighing fac... Read more? Sign up for free 		 

 
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Pressure
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