Maslow and Buyer Behaviour

Hierarchy of Needs
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Tony Gannon

Maslow and Buyer Behaviour

How does Maslows Theory influences Buyer Behaviour?

  James L Mileur
Career Consultant, United States
 

Maslow and the Buyer

Just consider a car buying process; after I've met the bottom items at home, can I walk onto the lot w/o being accosted by high pressure sales sharks, does the sales person make me feel like a special group of consumers that choose wisely this particular vehicle line, do they recognize and affirm my desire and need for price (value), reliability, and features that I want as more important than their sales quotas, and of course, lastly, a facilitation to creative come to the terms of financing, optional add-ons and accessorizing to make the vehicle, uniquely mine. If only the sales person could visualize the image in the consumers' mind...

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