Maslow and Buyer Behaviour

Hierarchy of Needs
Knowledge Center

Forum

New Topic

Tony Gannon

Maslow and Buyer Behaviour

How does Maslows Theory influences Buyer Behaviour?

  James L Mileur
Career Consultant, United States
 

Maslow and the Buyer

Just consider a car buying process; after I've met the bottom items at home, can I walk onto the lot w/o being accosted by high pressure sales sharks, does the sales person make me feel like a special group of consumers that choose wisely this particular vehicle line, do they recognize and affirm my desire and need for price (value), reliability, and features that I want as more important than their sales quotas, and of course, lastly, a facilitation to creative come to the terms of financing, optional add-ons and accessorizing to make the vehicle, uniquely mine. If only the sales person could visualize the image in the consumers' mind...

Start a new forum topic

 

More on Hierarchy of Needs:
Summary
Special Interest Group

Do you have a keen interest in Hierarchy of Needs? Become our SIG Leader

Hierarchy of Needs
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 25-9-2021. All names of their owners.