Marketing Interpretation of Hierarchy of Needs




Hierarchy of Needs
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Dr. Uditha Liyanage, Sri Lanka

Marketing Interpretation of Hierarchy of Needs

Maslow's needs hierarchy can be re-interpreted in consumer needs / value terms to read from bottom to top: Functional, Experiential, Relational, Social and Psychological.
 
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niloufer, United Arab Emmirates
 

Marketing Needs

Social and... cultural needs.

   

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