Marketing Interpretation of Hierarchy of Needs


 
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Marketing Interpretation of Hierarchy of Needs
Dr. Uditha Liyanage
Maslow's needs hierarchy can be re-interpreted in consumer needs / value terms to read from bottom to top: Functional, Experiential, Relational, Social and Psychological.
 

 
Marketing Needs
niloufer
Social and... cultural needs....
 

 



















 


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