How to Design a Questionnaire for Market Research

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Parag Utekar, Student (MBA), India
One critical aspect of primary marketing research is the questionnaire. Questionnaires can be thought of as a kind of written interview. They can be carried out face to face, by telephone, post, e-mail, a website, etc. A researcher wants to extract the maximum information from their target customer group, to derive inferences, which would help them understand the needs and address them accordingly. If the research objectives of a marketing research study are defined appropriately, designing a questionnaire becomes relatively simple. There are multiple ways to create and improve upon a questionnaire. Most of those techniques are customer-centred and/or respondent-centred. Below you find the various points of attention when you're designing a Market Research Questionnaire (MRQ):
  1. EASY TERMINOLOGY: The difficulty level of the questionnaire should be a concern. The person formulating the questionnaire is often inclined to assume that the respondents can understand everything. (...) Read more? Sign up for free

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